Category: Sweden

Paths to cultural sensitivity in tourism business

by Monika Lüthje Cultural sensitivity is a new concept in tourism research and development. When ARCTISEN project started, we had a quite vague idea of what it means in both theory and practice. Now, as the project has been going on for almost three years, our understanding of it has increased a lot. We see …

Jatka lukemista

Who needs guidelines for culturally sensitive tourism?

Text: Monika Lüthje In our previous blog post Kjell Olsen and Outi Kugapi discussed about guidelines and roadmaps for culturally sensitive tourism. They pointed out that local entrepreneurs are not waiting or hoping for new guidelines to run their tourism businesses in a culturally sensitive way. This approach is understandable: being part of the local …

Jatka lukemista

REINVENTING STORIES IN ARCTIC TOURISM DESTINATIONS: Cultural sensitivity in times of the pandemic

By Elsbeth Bembom & Randy Bruin As explored in the previous blog post on Arctic tourism and the Covid-19 pandemic, tourism entrepreneurs and local DMOs have had to rethink their products and marketing strategies to adapt to a growing staycation market as a consequence of the pandemic. This blog post zooms in on issues of …

Jatka lukemista

ARCTIC TOURISM IN A PANDEMIC: LOSSES, GAINS AND SURPRISING OUTCOMES

  How has Covid–19 affected Arctic tourism and what challenges, trends and innovations are on the rise among local tourism entrepreneurs? During the last few weeks, Elsbeth Bembom from ARCTISEN has been talking to tourism experts from Greenland, Norway, Sweden and Finland to explore Arctic’s current tourism landscape. Corona-proof, behind her desk.   While the …

Jatka lukemista

Authenticity as a compromise: why labels can be very important

Text and photos: Cecilia de Bernardi   Since I started my work with Sámi tourism, initially I focused on analysing language, marketing, and specifically how culture is portrayed in pictures. The reason why I started with this is that marketing communication is an important aspect of the process of attracting tourists to a certain place. …

Jatka lukemista

Greetings from Jokkmokk

Elina Nygård Jokkmokk, just north of the Arctic Circle, has always been an obvious meeting place for trade, gatherings, festivals and meetings between friends. This is the site of Ájtte, Swedish Mountain and Sami Museum, a gateway to the high mountains, to Laponia world heritage area and to the Sami culture. We tell the story of …

Jatka lukemista

Instagram