Storytime, introduction
I chose to familiarize myself on the article about, “event storytelling playbook” made by EventMB Studio. This article really resonates with me because it is something that we are exposed almost daily without even thinking about it too much. Telling stories is human nature. Even when the body goes to sleep, our minds stay up all night telling stories. And everyone has a story to tell (Event storytelling playbook.,9). Storytelling is essential part in many aspects of our daily life’s and in our society. It can be used in so many different scenarios and everywhere and though out history we have great stories still. Storytelling is, above all, about conveying information by crafting a human experience. It’s all about the audience, and an engaged audience means a successful experience (Event storytelling playbook.,4). Storytelling as an example for many they think about books, movies and theater plays. In customer experience point of view one example is like simple advert in television or in many social media platforms such as in YouTube. In the article there is interesting blueprint for good storytelling in marketing services I am going to explore on that.
Findings on storytelling
Elements that are composed to spruce up the rough model of storytelling formula
- plot, the agenda our idea that represent the story that we want to tell, like product on advert we want to show.
- characters, audience how do we cater the product to audience we have to make them interested and believe in our product thorough storytelling.
- familiarity, to put it simple building a connection to audience making something that resonate with them.
- voice, it needs to be suitable for different groups and audiences for making a point and catching the attention of customers. (Event storytelling playbook.,7-8).
I found these elements essential for storytelling in customer experience. We are sensitized all kinds of advertising these days and they are designed to touch our emotions to wake an empathy in audience so that it will take on an interested to analyze it. Audience tends remember stories through advertisement that has catch phrase or character hero or villain those get usually they message across. I think storytelling isn’t natural for everyone, marketing own ideas or products can be a challenge if telling a story doesn’t come naturally. I also believe picture is worth thousands of words, meaning flyer, billboard or video with powerful imagery can be powerful storyteller.
Take the time to understand your audience and they will take the time to understand your brand (Event storytelling playbook.,17). In customer experience I find it crucial to know how you are working with. People make split decisions many times and making impact with story, it needs to be something that wake immediate feelings in customer. Example of this can be simple story format that today is in digitalization form. Reviewing and watching people’s holiday or travelling pictures on a social media platform often is a reason to book and take an interested to travel in many exotic locations perhaps.
Conclusion
I think storytelling is very complicated if we want to break it down to many different elements. There is so many factors that is included in storytelling in marketing, customer experience side of the things. But also, there is something simple also in it because we as people are natural storytellers on every day. Telling your day events qualifies very well as a composed story plot, character, familiarity and voice are all there. I think it does not matter how the story is told most powerful ones usually make and impact and resonate with the audience for long time hopefully giving something valuable to them.
Bibliography
Event storytelling playbook. Accessed 10.9.2024. Available at: https://lucit-my.sharepoint.com/personal/outi_kahkonen_lapinamk_fi/_layouts/15/onedrive.aspx?id=%2Fpersonal%2Fouti%5Fkahkonen%5Flapinamk%5Ffi%2FDocuments%2FCEMIT%2DMECIT%2FMaterials%2FReaction%20paper%20%2B%20LC%2Fevent%2Dstorytelling%2Dplaybook%2Dv2%2Epdf&parent=%2Fpersonal%2Fouti%5Fkahkonen%5Flapinamk%5Ffi%2FDocuments%2FCEMIT%2DMECIT%2FMaterials%2FReaction%20paper%20%2B%20LC&ga=1