YouTube as a Marketing Tool

YouTube is a great marketing tool and streaming platform that gives marketers the opportunity to apply marketing strategies and increase their audience reach. In fact, more than half of all marketers (55%) use YouTube as part of their marketing strategy.
One-quarter of internet users spend 10 hours or more watching videos, and YouTube has more than two billion active users worldwide. The platform is so extensive that it can be accessed in 76 different languages.

How to create your account for business?

Step 1: Visit Google and click Sign in in the upper right-hand corner. I already have an account, but if you don’t have it, there will be blue sign “Sign in”

Step 2: Click on Create account at the bottom of the page.

Step 3: You’ll see an option pop up to create an account for yourself or to manage your business. Since your YouTube account will be for your business, choose To manage my business.

Step 4: To officially create your Google account, enter your name and desired email and password before clicking Next. Then, enter a recovery email and your birthday, gender, and phone number. 

Note: Google requires all users to be at least 13 years old.

Step 5: Lastly, agree to Google’s Privacy Policy and Terms of Service and verify your account with a code sent via text or phone call. Congrats! You’re now the proud owner of a Google account.

How YouTube helps in Tourism Industry?

On this platform, you can create videos of various formats. Short videos are currently gaining popularity. People often “hang” on watching them and they do not cause much semantic load. This format covers a large audience and is a good option for promoting and advertising the tourism business. You can also shoot vlogs. That is, record your travels or programs that you provide from start to finish. Or shoot reviews, make video guides.

Special tips​

• The optimal time for getting large coverage and likes is 10-15 minutes.
• Also, your videos should evoke emotions and a desire to experience them live. Add suitable music and attractive shots to your video. You can also use some incredible facts about the object or tell some story that happened in this place.
• Use short and catchy titles
• Use subtitles. This way you will reach more users from different countries
• Promote your video using other social networks. Post a link to your video on Instagram, Facebook.
• Use keywords to optimize search and improve the visibility of your videos.

Type of content and target groups

YouTube users are people of absolutely different ages and genders. Its main target audience is users aged 15-35 who interact with the platform to receive various content, including music, entertainment and education. Therefore, your content should be attractive to people of this category. Make more dynamic, attractive and bright videos. Also, choose the right topic for your video. For example, if it is a tourist-oriented video, will it be educational, scientific or entertaining and funny.

It is important to follow trends and know your audience. To be able to provide content that will interest a large number of people. It is also important to know at what time your audience will definitely watch the video. Generally, any time between 2pm and 6pm is the best time to post videos on YouTube. However, this only applies to weekdays. On weekends, the ideal time is between 9am and 6pm.

At the same time having information about the country of origin plays an important role in creating high-quality and appropriate content. After all, it is necessary to take into account the cultural characteristics of different countries and take into account all aspects.

It is also important to consider the frequency with which you will upload your videos. Most experts say that to successfully run a YouTube channel, you need to upload at least 1 video per week. But it is better to upload 2-3 videos.

Communication with followers

YouTube gives you a great opportunity to communicate with your subscribers. They can leave comments under your videos, share their stories and experiences. You can also reply to their comments. YouTube as a marketing tool, in terms of feedback, works faster than, for example, a website on the Internet. After receiving a comment, you will immediately receive a notification. YouTube is also perfectly optimized for work on the phone, which makes it easy to use from anywhere in the world and at any time.

Example

Channel “Visit Finland” is a great example of using marketing tools like YouTube

Me as a user

I am a regular YouTube user. It not only helps me to relax and unwind, but also helps me learn a lot of new things, watch educational and training content. I believe that YouTube as a marketing tool is an excellent option for developing the tourism industry and promoting tourism companies.

References:

A Complete Guide to Creating, Promoting, and Optimizing Your Video Content https://www.hubspot.com/youtube-marketing