Seoul, the City of Adventure Close your eyes and Imagine stepping into a world where ancient palaces stand alongside big skyscrapers, where street markets are buzzing with life and where every corner seems to hold a surprise for you to discover. This is exactly what I picture when I think of Seoul. I can remember…
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The Alpine Gem of Austria Imagine waking up to the sight of majestic snow-capped mountains surrounding a city in the heart of the Alps. Innsbruck, Austria, is a destination where urban life meets alpine adventures. It is the capital of Tyrol, and it’s located close to the border of Switzerland. There are direct flights from…
Read moreIntroduction: An Omnichannel Strategy “A Comprehensive Guide to Omnichannel Strategy” by Amine Ghorbel at LaGrowth Machine is a blog article about an omnichannel strategy in sales and marketing. The article defines the concept, explains its benefits for businesses, describes how to develop an effective omnichannel strategy and shares tips for the process. I find this…
Read moreIntroduction: Understanding the Buzz around Event Marketing 2.0 The text, ‘Event Marketing 2.0: How to Boost Attendance Through Social Media,’ offers a comprehensive guide to making use of social media for improving event marketing efforts. The eBook is produced by Cvent, a leading event management technology company. It provides actionable strategies for event planners to…
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“What I like about photographs is that they capture a moment that’s gone forever, impossible to reproduce.” – Karl Lagerfeld “What I like about photographs is that they capture a moment that’s gone forever, impossible to reproduce.” – Karl Lagerfeld “What I like about photographs is that they capture a moment that’s gone forever, impossible…
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Storytelling has become a popular and essential marketing tool, taking the experiential aspect of an event to a new level. EventMB has created a report, Event Storytelling Playbook, which provides step-by-step instructions on how event planners, marketers, and exhibitors can make their business thrive through the power of stories. Stories are present in our everyday…
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For my article I chose Calabrios text about Delivering the next-generation customer experience. The main message of the text is how important customer experience is for companies. Consumers’ expectations have evolved a lot in the past few years. In the text it was that 32 % of consumers think that businesses don’t understand their needs….
Read morehttps://lucit-my.sharepoint.com/personal/paivi_hanni-vaara_lapinamk_fi/_layouts/15/onedrive.aspx?id=%2Fpersonal%2Fpaivi%5Fhanni%2Dvaara%5Flapinamk%5Ffi%2FDocuments%2FOpintojaksot%2FCEMiT%2F2023%2FBeurs%20van%20Berlage%2DCase%20Study%2Epdf&parent=%2Fpersonal%2Fpaivi%5Fhanni%2Dvaara%5Flapinamk%5Ffi%2FDocuments%2FOpintojaksot%2FCEMiT%2F2023&ga=1The purpose of this article is to explain how Cvent improved and developed customer flow to Beurs Van Berlage. Beurs Van Berlage is iconic and renovated MICE (Meeting, Incentives, Conferences and Exhibitions) business center in Amsterdam. Before collaborating with Cvent they struggled to organize their events. After that they have become one of the most…
Read moreIntroduction Lyyti has created a playbook titled The Event Marketing Playbook – How to Make Your Event a Success. Lyyti is a platform specializing in participant data collection and management. The playbook is specifically aimed at Lyyti’s customers. The purpose of the playbook is to inform the reader on how to make their event successful,…
Read moreIn this Amadeus hospitality article is viewed how important it is to know your clients, their expectations and customizing what you have to offer to be suitable for your clients. Clients today want to have an experience which feels like it’s designed just for them. Customer experience is important, and people are willing to pay more…
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