Nowadays people are using social media to find information, learn, shop, and engage with other people. Therefore, businesses should consider social media more and more when they are trying to grow their business. To learn more about what works in social media, Hubspot did a survey where they interviewed more than 1200 marketers. Based on…
Read moreA new world of travel
The title “insights for the new world of travel – Omnichannel” gives a great summary of the article. The article presents how travelers’ behavior and expectations have changed exponentially after COVID-19. It’s a whole new world of travel and it’s not an easier world. Travelers are now seeking more than just a flight or accommodation….
Read moreMegatrends 2025
In this article I reflected the Megatrends of travelling and how world will show up in 2025. After 2020 pandemic many people have changes their way of thinking about travelling. In the la st few years travelling has faced many difficult setbacks like pandemics, wars, the climate change and unstable economic situation and those things…
Read moreThe Travel Consultant of Tomorrow
What does it take to bee a good travel consultant? Introduce The article “The Travel Consultant of Tomorrow” tells us about the changes in traveling after Covid-19, emphasizing the importance of safety and stress-free traveling. It highlights the importance of travel consultants, their ability to empathize with travellers, as well as the importance of technology…
Read moreThe Marketer’s Crash Course in Visual Content Creation
The Marketer’s Crash Course in Visual Content Creation is a guide about visual content creation for non-designers or non-photographers. Writer collects a lot of crucial information and tips to one place: about understanding of content purpose to photo quality and from colour palette to spacing. It´s made to improve the understanding of design-making. Findings Today…
Read more2023 Consumer Trends Index
Introduce This study is about European consumer attitudes and trends. In this article Marigold has studied trends in messaging, personalization, privacy and advertising. These factors are important to the planning and forecasting marketing in future. The knowledge of the consumer is an important signal that brand can consider when thinking of success for business. …
Read moreEmpathy in Customer Service
I familiarized myself with the research report “Empathy in Customer Service: A Consumer Survey and Practical Guide” made by GENESYS and MyCustomer (n.d.). The report presents in relative detail the survey conducted, the methods used and the survey group as well as the findings of the survey. Based on the findings, a six-step practical guide…
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