LinkedIn is widely recognized as a platform for professionals to connect, but it has also become a valuable tool for businesses, including those in the tourism sector. With ~1 billion users, LinkedIn offers an excellent opportunity for tourism businesses to establish their brand, network with industry professionals, and attract customers. It’s an effective way to reach decision-makers and promote your services, making it an essential platform for growing a tourism business.
I have used LinkedIn for several years just for networking, job search and few times as a sales tool with a basic profile.
How to Start Using LinkedIn
Create a LinkedIn Business Page
Start by creating a company page under the “For Business” tab. There is “Create a Company Page+” Add your business name, logo, and a short bio that describes what your tourism business offers.
Optimize Your Profile
Ensure your page is professional and informative. Include:
- A logo and banner image that reflect your brand.
- A clear description of your services and selling points.
- Contact details, website link, and location.
Engage with Content
Once your page is set up, start sharing relevant content and connecting with industry professionals. Join travel-related groups to expand your network and visibility.
How to use LinkedIn in a Tourism Business
Promote destinations and services
Share content that showcases your destinations, travel packages, and special offers. Use engaging photos, videos, and articles to highlight unique travel experiences.
Network with industry professionals
Connect with travel agents, hotel managers, and other tourism professionals to foster partnerships and collaborate on promotional campaigns.
Share testimonials and reviews
Posting customer testimonials and reviews builds trust and encourages new clients to choose your business.
Recruit talent
LinkedIn is a great platform to find professionals for your business, from tour guides to marketing specialists. Post job openings and attract top talent.
Who uses LinkedIn?
LinkedIn is popular among professionals, business owners, and decision-makers, making it ideal for tourism businesses targeting:
- Corporate travelers looking for high-end travel services or business retreats.
- Travel agents or destination management companies who can collaborate with you.
- Travel influencers and event organizers interested in conferences or retreats.
Type of content, when, and how often?
Effective content on LinkedIn is professional and engaging:
- Articles about travel trends, tips, or destination guides.
- Photos and videos showcasing your services and destinations.
- Infographics presenting travel statistics and trends.
There are a lot of posts on this topic and I put together the recurring times here.
- Frequency: Post 3-5 times a week to maintain visibility.
- Best times: Late mornings or early afternoons on weekdays.
- Content variety: Alternate between articles, images, videos, and polls to keep your content fresh.
Communicate with followers
• Responding to comments and messages to show you value their interest.
• Direct messaging to nurture leads and potential partnerships.
• Hosting webinars or live events to share insights, answer questions, and build your brand.
What are LinkedIn analytics?
LinkedIn provides a variety of analytics to track performance:
- Visitor Analytics: See where your visitors come from and how they found your page.
- Follower Insights: Learn about your audience’s job titles, industries, and locations.
- Engagement Metrics: Track likes, shares, and comments to gauge how well your content is performing.
- Content Performance: Measure impressions and click-through rates on posts to show top-performing content.
A few tips
- Improve your profile for SEO: Use relevant keywords in your business description and posts to improve your visibility on search engines.
- Leverage LinkedIn Ads: Invest in ads to target specific demographics or locations, increasing your reach.
- Join travel industry groups: Engage in industry groups to stay informed about trends and network with like-minded professionals.
- Post interactive content: Use polls or live events to boost engagement and encourage participation.
For example, I follow accounts like Visit Finland, Finavia, and Lapland Hotels, which share projects, job openings, and business insights, making LinkedIn “a one-stop site” for tourism industry updates.
Helpful links
Here are a few helpful links to get started with LinkedIn for your tourism business:
I hope you got some useful tips for starting or expanding your use of LinkedIn!
I enjoyed reading your post. I know how LinkedIn works but never actually used it so it was interesting. Tutorial video would have been nice to see but probably there’s no one available.
Thanks for a nice post!
Hello! Thank you for your blog post. I chose this post because I haven’t used LinkedIn before. I was familiar with the basics but I got a lot of new information. Your post was interesting and easy to read!
Hi Saija,
Thanks for a great post! I’m already pretty familiar with Linked in but haven’t used it for business. Your post was really well written and easy to read. I liked how you described clearly how LinkedIn works and how you can use it for business purposes.
Only thing that comes to my mind is that maybe there could have been more pictures and maybe a video to make the post feel a bit “lighter” and visually interesting.
Hello Saija!
I haven’t been using LinkedIn that much, but I’m aware of the basic principles of it. Since it’s a good tool for networking, I can imagine how well it works connecting different professionals and companies in tourism business.
Your blogpost was well structured, easy to read. It is a good package to LinkedIn basics!
Thanks!
-Maija
Hi!
Thank you for your clear and informative tutorial. Your text was well-written, structured, and organized, making it easy to read. The use of headings, bold text and lists was a good choice. However, adding a link, video or perhaps one more image inside your text could have made it even better.
I’ve tried to be more active on LinkedIn myself, but with little success. This gave me a fresh boost of motivation to explore the app more! Thanks!
-Marianne