WhatsApp is very well-known communication app that has more than billion users in the world. WhatsApp business is designed for more business and work use. Opposed to normal version which is for personal use.

What is WhatsApp business?

Ever Since 2009 WhatsApp has been around. It’s easily one of the most known social media apps around.

WhatsApp for Business is a portfolio of business communications solutions it includes products that support businesses from large too small. Depending on which product(s) you choose, you can manage everything from customer service to sales (business.whatsapp.com 2024).

It creates more user-friendly transactions with customer. Depending on business situation this is a more pleasant way to communicating with customers and collogues. I imagine message in communication app is more convenient to read and reply converse through it as business tool is pre-eminent.

How to start using it

  • You can download the app from google play store or apple app store
  • After installing and accepting all the legal terms it’s time to register as user
  • If basic version already exists, if one is willing WhatsApp business version can access address book and gallery if needed
  • It’s time to build your business profile. You can tailor your own brand from logos to profiles to set up the business.
Video by business.whatsapp.com

Reaching out

I think using WhatsApp in tourism has many great benefits. It has already a massive audience. Being free to download it’s especially beneficial. Audience is already there and know how to use it. WhatsApp is already in use for some companies. It can be very limiting compared to business version. Two different versions are available off the app. business api and business app. Api is for larger brands and app is for small businesses.

Different versions of the app
Photo by Learn with Shopify from YouTube 2024.

Features for virtual storefront

Video by Learn With Shopify 2024.

Automated greetings is great chance to notice all customers equally. People get responses immediately as customers. Automated responses can be unique for different purposes. Whatever the situation calls for. Automated customer response service can be considerate and businesslike. Customer communications is the key.

Example of automated greetings
Photo by mobiletrans.wondershare.com 2024

Safety

Encryption is the key for WhatsApp. Messages, calls and photos are encrypted between participants. This ad great selling point for using it for business purposes. Like every other app it has been known to have malware and scam problems. It’s the convenience that makes it successful though.

The usage in tourism

Holidaypirates is international traveling company. They are dedicated to save travels time by acting competitors on their behalf. From travel packages, flights and resort stays. Many travelers are conscious about different offers and prices these days. Holidaypirates offers to save some time, the app can make it happen in real time with a customer.

They have reached over 220 000 subscribers by now. This happened over the course of three months after sign up with WhatsApp. They promoted WhatsApp in social media, their website and sending emails.

Photos by business.whatsapp.com 2024.

Visit Valencia foundation used successfully WhatsApp on their Las Fallas festival. They used it for destination information reaching thousand visitor for nine language. Thousands of events were informed during the festival to locals and tourists. Over the course of festival among 400 associates visitors got 24/7 customer services concerning festival.

WhatsApp is already a well known app for so many people. I feel that WhatsApp is something that is for all ages. It has so many users around the globe. Because of that it’s usage is already effortless. Customers don’t need to download other apps for information. As communication channel in tourism i see the potential it has in services like Holidaypirates.

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7 Replies

  1. Thanks for the blog, it had a lot of new information for me on how to use WhatsApp in the travel business. Thanks also for the links to get more information on the subject. Good job!

  2. Thanks for your interesting blog post! There was a lot of information. It was well written and easy to read. Nice visuals and good tutorial videos.

  3. This was totally new to me! You’ve written a comprehensive guide. The images and video added a lot of value. It’s interesting to see how many new social media apps and platforms we will have in the future!

  4. There was a lot new information for me in this blogpost! Using WhatsApp for business is not really that familiar to me so it was nice to read about something that’s almost completely new.

    I liked the layout and airiness of your post. It was clear and easy to read. The usage of the pictures made it more interesting and easy to understand.

  5. Thank you for your informative post! It was easy to understand and I especially liked the visualization. WhatsApp is really very convenient for both everyday use and business communication. It was new for me that it can be used to create a business profile and communicate with clients.

  6. Thanks for your post! I have never heard of Holidaypirates before but will definietly get more info about them thanks to your tip.

    Very informative blogpost. WhatsApp for business is a new tool for me and you led through all the basics there is to know about it.

    Good job!

    -Maija

  7. Hello and thanks for the post! I’ve thought about Whatsapp business, that as a consumer I wouldn’t want company’s marketing etc. messages on my whatsapp, because I feel that it’s a communication channel with my friends and family.
    Then when I read your text further, Whatsapp business started to feel very nice. I would love to receive instructions when I am going for ex. to an event! In summary, I could say that it is important how and what the company communicates through WhatsApp. No for ad spamming, but yes for timely instructions etc.!

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