Instagram is a powerful, versatile and free social media app and a great marketing channel to any size of a travel company. Instagram is part of Meta -family and therefore it works perfectly with Facebook. Instagram users are generally younger than in Facebook.
Easy to use
Creating and using Instagram account is very easy. Just load the app and fill in your own information and you´re ready to create content. The owner of a travel company should create a business profile, which gives you more tools to use. For example, the Meta Business Suite -tool offers a platform to control in a centralized way Instagram, Facebook and Messenger very easily and schedule publications.
Instagram app offers so many different tools to create content and make marketing campaigns and also do purchased marketing and reach larger numbers of buyers and customers.
Instagram in a nutshell
Profile is place on front page, where company can introduce itself. You may place the company’s other social media accounts and official webpages to the bio as well.
There you can share pictures and videos to inspire customers and share information about your company. By using your own #hastag you are found easier by the customers.
Stories give you possibility to share short videos and stories. They are visible to customers for 24 hours. With the stories you can give a look behind the scenes and showcase your company in a more relaxed way. Stories allow you to create live feeds as well, keep in contact with stakeholders and connect you to new customers.
With Reels you can make short videos, add music and text. Instagram and Facebook reels are watched over 140 billion times a day. By using them you may gain visibility and create stronger brand for your business.
Benefits of using Instagram in marketing
- Visual messaging creates strong image of your company.
- It easy to target you marketing to the right segment and area you are trying to reach.
- In the professional Instagram you will get excellent data about your customers, geographic areas, clicks and shares. With this information you are able to reach your target audience in a more effective way.
- It is very convenient to create and use purchased marketing campaigns. It is also very good value for your money.
- It is easy to try and develop different marketing campaigns.
- Creating your own brand and making it stronger is very easy.
- Interaction with the customers is fluent and very natural.
- Marketing cooperation with different stakeholders is simple.
- Scheduling updates gives you flexibility and possibility to adjust your work in more efficient way.
Tips to Instagram marketing
- Using high quality pictures that fit the company’s theme brings out the company brand in the right way. With the pictures you visualize your company brand.
- Pay attention to well though and well written text. By doing so you give a professional image of your company.
- Targeted #hastags help you to gain visibility in searches. Use at least three different #hastags.
- Timing your updates to best times when your customers are most active (based on your data-analytics) creates best visibility.
- Active interaction with the users creates good energy and image of a company that cares about their customers. Share the updates of your customers in your reels.
- Maintain the interaction by using enquiries, competition, and encourage them to interact with your account.
- Update regularly and keep the account active.
Travel company benefits from the Instagram a lot and using it and its marketing tools is worth the time and effort. Instagram is a very important tool especially considering service design and creating concepts. By doing so, you may gain important information about your customers, their behavior, needs and values. This helps your company to create your brand and gain visibility.
And on top of that using Instagram is fun and inspiring.
If you want learn more about Instagram marketing:
The business of Instagram: How to grow and scale your small business
Hello Asta.
I really liked you post. It is not at all too long, just about right, it still contains the information needed to use the app. I also like the pictures you have chosen, they compliment the text very good. I also like that you have many lists, it makes it easier on the eyes.
You have written nicely and thought about the checklist.
Good job!
Best regards,
Teija
This post was interesting to read because Instagram is familiar for me only as a photo gallery tool. Thank you for pointing out the business side of it which actually makes it much more interesting and I didn’t know some of the features it includes. They way you are implementing links in your post is genius, I also like the design and use of pictures. The post was inspiring and length was just right, I noticed the last link didn’t for work anymore other than that.
Great post!!
Thank you for your post, it was really eye-opening! You have written according to the cecklist too so that’s great! 🙂 Like Tomi already commented, there were many aspects of instagram I wasn’t aware of. I mostly use it to share my life with friends & family, so the business side of it it’s all very new to me.