The text, “Why Customer Journey Orchestration Should Be at the Core of Digitisation and Digital Transformation,” explores the important role of the customer journey orchestration in modern business strategies. It also emphasizes the need for certain organizations to adopt an approach that centeres customers to navigate the complexities of digital transformation. The topic is very…
Read moreMy journey to becoming a hotel general manager
My Journey to Becoming a Hotel General Manager Meta Description: Discover my journey towards becoming a hotel general manager, from early inspirations and educational pursuits to gaining practical experience and leadership skills. Learn about the possible challenges faced and also the continuous learning required to succeed in the hospitality industry. The Inspiration My interest in…
Read moreMy journey to becoming a hotel general manager
Meta Description: Discover my journey towards becoming a hotel general manager, from early inspirations and educational pursuits to gaining practical experience and leadership skills. Learn about the possible challenges faced and also the continuous learning required to succeed in the hospitality industry. I got into the hospitality industry through several hotel summer jobs as receptionist…
Read moreCustomer journey orchestration
Introduction The text, “Why Customer Journey Orchestration Should Be at the Core of Digitisation and Digital Transformation,” explores the important role of the customer journey orchestration in modern business strategies. It also emphasizes the need for certain organizations to adopt an approach that centeres customers to navigate the complexities of digital transformation. The topic is…
Read moreEmbracing Google Micromoments
Introduction to Micromoments In the rapidly evolving landscape of digital marketing, the article “Google Micromoments: Your Guide to Winning the Shift to Mobile” provides essential insights into how consumer behavior has shifted in the mobile-first world. The piece explores the concept of “micromoments”—those critical instances when consumers turn to their devices for quick answers, decisions,…
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Delivering the next-generation customer experience
For my article I chose Calabrios text about Delivering the next-generation customer experience. The main message of the text is how important customer experience is for companies. Consumers’ expectations have evolved a lot in the past few years. In the text it was that 32 % of consumers think that businesses don’t understand their needs….
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