Asiakaspalvelutrendit ovat suurilta osin tuttuja jo viimevuosilta. Monikanavaisuus, saumattomuus, proaktiivisuus, läpinäkyvyys ja tekoälyn suurempi käyttö ja hyödyntäminen. Suuria muutoksia ei ole siis odotettavissa, mutta tiedon ja tiedonhallinnan roolit korostuvat enemmän. Asiakaspalvelu lähitulevaisuudessa hyödyntää enemmän tekoälynkäyttöä. Keskeisenä trendinä on jo vuosien ajan ollut saumattoman asiakaskokemuksen tavoittelu ja se ei ole trendinä katoamassa mihinkään. On tullut itsepalvelukassoja…
Read moreSmart guide for event organizer
The smart event marketing playbook by Bizzabo is a detailed guide to a successful marketing strategy and therefore a successful event. The article discusses the main factors of event marketing, such as the importance of customer knowledge, branding, and sales and marketing on various digital platforms. Most of the guide includes an introduction to various…
Read moreA Comprehensive Guide to Omnichannel Strategy
Introduction: An Omnichannel Strategy “A Comprehensive Guide to Omnichannel Strategy” by Amine Ghorbel at LaGrowth Machine is a blog article about an omnichannel strategy in sales and marketing. The article defines the concept, explains its benefits for businesses, describes how to develop an effective omnichannel strategy and shares tips for the process. I find this…
Read moreHarnessing the Power of Social Media for Event Marketing
Introduction: Understanding the Buzz around Event Marketing 2.0 The text, ‘Event Marketing 2.0: How to Boost Attendance Through Social Media,’ offers a comprehensive guide to making use of social media for improving event marketing efforts. The eBook is produced by Cvent, a leading event management technology company. It provides actionable strategies for event planners to…
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Creating Unforgettable Stories
Storytelling has become a popular and essential marketing tool, taking the experiential aspect of an event to a new level. EventMB has created a report, Event Storytelling Playbook, which provides step-by-step instructions on how event planners, marketers, and exhibitors can make their business thrive through the power of stories. Stories are present in our everyday…
Read moreSuccesful marketing
https://lucit-my.sharepoint.com/personal/paivi_hanni-vaara_lapinamk_fi/_layouts/15/onedrive.aspx?id=%2Fpersonal%2Fpaivi%5Fhanni%2Dvaara%5Flapinamk%5Ffi%2FDocuments%2FOpintojaksot%2FCEMiT%2F2023%2FBeurs%20van%20Berlage%2DCase%20Study%2Epdf&parent=%2Fpersonal%2Fpaivi%5Fhanni%2Dvaara%5Flapinamk%5Ffi%2FDocuments%2FOpintojaksot%2FCEMiT%2F2023&ga=1The purpose of this article is to explain how Cvent improved and developed customer flow to Beurs Van Berlage. Beurs Van Berlage is iconic and renovated MICE (Meeting, Incentives, Conferences and Exhibitions) business center in Amsterdam. Before collaborating with Cvent they struggled to organize their events. After that they have become one of the most…
Read moreHow to plan a successful event
Introduction Lyyti has created a playbook titled The Event Marketing Playbook – How to Make Your Event a Success. Lyyti is a platform specializing in participant data collection and management. The playbook is specifically aimed at Lyyti’s customers. The purpose of the playbook is to inform the reader on how to make their event successful,…
Read moreDelivering on Group Personalization
In this Amadeus hospitality article is viewed how important it is to know your clients, their expectations and customizing what you have to offer to be suitable for your clients. Clients today want to have an experience which feels like it’s designed just for them. Customer experience is important, and people are willing to pay more…
Read moreInfluence of Digitalisation on Consumer Behaviour in Retail
In Nadezhda Dimova’s article “Influence of Digitalisation on Consumer Behavior in Retail”, she explores how the rapid growth of technology is reshaping consumer behavior in the retail sector. The article provides vital information and analysis of technological progression and how it affects how consumers are interacting with different brands, the experience itself and how purchasing…
Read moreEmpathy in customer service – an underrated superpower
I believe in empathy. Empathy is a good start towards caring, and that ,on my opinion, is the base for good quality customer encounter. When customers needs and also their feelings are taken into consideration, we are on a good path to customers loyalty – and that gives a lots of benefits for the company….
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