The Marketer’s Crash Course in Visual Content Creation

The Marketer’s Crash Course in Visual Content Creation is a guide about visual content creation for non-designers or non-photographers. Writer collects a lot of crucial information and tips to one place: about understanding of content purpose to photo quality and from colour palette to spacing. It´s made to improve the understanding of design-making. Findings Today…

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2023 Consumer Trends Index  

Introduce  This study is about European consumer attitudes and trends. In this article Marigold has studied trends in messaging, personalization, privacy and advertising. These factors are important to the planning and forecasting marketing in future. The knowledge of the consumer is an important signal that brand can consider when thinking of success for business.  …

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Empathy in Customer Service

I familiarized myself with the research report “Empathy in Customer Service: A Consumer Survey and Practical Guide” made by GENESYS and MyCustomer (n.d.). The report presents in relative detail the survey conducted, the methods used and the survey group as well as the findings of the survey. Based on the findings, a six-step practical guide…

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