For my article I chose Calabrios text about Delivering the next-generation customer experience. The main message of the text is how important customer experience is for companies. Consumers’ expectations have evolved a lot in the past few years. In the text it was that 32 % of consumers think that businesses don’t understand their needs….
Read morehttps://lucit-my.sharepoint.com/personal/paivi_hanni-vaara_lapinamk_fi/_layouts/15/onedrive.aspx?id=%2Fpersonal%2Fpaivi%5Fhanni%2Dvaara%5Flapinamk%5Ffi%2FDocuments%2FOpintojaksot%2FCEMiT%2F2023%2FBeurs%20van%20Berlage%2DCase%20Study%2Epdf&parent=%2Fpersonal%2Fpaivi%5Fhanni%2Dvaara%5Flapinamk%5Ffi%2FDocuments%2FOpintojaksot%2FCEMiT%2F2023&ga=1The purpose of this article is to explain how Cvent improved and developed customer flow to Beurs Van Berlage. Beurs Van Berlage is iconic and renovated MICE (Meeting, Incentives, Conferences and Exhibitions) business center in Amsterdam. Before collaborating with Cvent they struggled to organize their events. After that they have become one of the most…
Read moreIntroduction Lyyti has created a playbook titled The Event Marketing Playbook – How to Make Your Event a Success. Lyyti is a platform specializing in participant data collection and management. The playbook is specifically aimed at Lyyti’s customers. The purpose of the playbook is to inform the reader on how to make their event successful,…
Read moreIn this Amadeus hospitality article is viewed how important it is to know your clients, their expectations and customizing what you have to offer to be suitable for your clients. Clients today want to have an experience which feels like it’s designed just for them. Customer experience is important, and people are willing to pay more…
Read moreIn Nadezhda Dimova’s article “Influence of Digitalisation on Consumer Behavior in Retail”, she explores how the rapid growth of technology is reshaping consumer behavior in the retail sector. The article provides vital information and analysis of technological progression and how it affects how consumers are interacting with different brands, the experience itself and how purchasing…
Read moreI believe in empathy. Empathy is a good start towards caring, and that ,on my opinion, is the base for good quality customer encounter. When customers needs and also their feelings are taken into consideration, we are on a good path to customers loyalty – and that gives a lots of benefits for the company….
Read moreImagine calling customer service, only to feel like you’re speaking with an automated machine—repetitive, robotic responses that fail to understand your concerns. Frustrating, right? Today’s customers expect more than just quick resolutions to their problems; they are looking for authentic, human centered interactions. In a competitive business landscape where customer loyalty can significantly affect your…
Read more“The Digital Travel Marketer’s Best Practices Toolkit” provides valuable guidance for developing digital marketing in the travel industry. It highlights the challenges posed by the rapid evolution of platforms and channels and emphasizes the importance of a tailored digital marketing strategy for each business. The guide covers a range of marketing tools, including native advertising,…
Read moreIntroduction. This article explains the new trends emerging in tourism after the covid pandemic. It’s focus is on innovations in hotels such as integrading technologies, innovations and new trends. I find this article intresting because it gives understanding to the constant evolving of technology, trends and how you must innovate to remain relevant in this…
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A magical island in Greece Welcome to what is probably most scenic island in Greece – maybe in the world. As you step outside the plane, you’re greeted by a warm breeze. Picture perfect white houses with iconic blue roofs tops and details. The black sand beaches that almost burns your feet, when you walk…
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