Introduce. Creating Consumer Insight it’s guide, which explains the concept of understanding the consumer and provides clear instructions on how to work with customers in a constantly changing marketplace such as social media. Findings Nowadays, people increasingly use the Internet and social networks not only to search for information, but also to make purchases. This…
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Introduce This study is about European consumer attitudes and trends. In this article Marigold has studied trends in messaging, personalization, privacy and advertising. These factors are important to the planning and forecasting marketing in future. The knowledge of the consumer is an important signal that brand can consider when thinking of success for business. …
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