Land of powder On the latitude of 68.4266° N, 18.1253° E in north Sweden is an oasis of ski resort called Riksgränsen. I have visited this place for the first time in 2012. After that I have tried to visit there every spring with my friends from Levi area. We have tradition among few of…
Read moreThe smart event marketing playbook by Bizzabo is a detailed guide to a successful marketing strategy and therefore a successful event. The article discusses the main factors of event marketing, such as the importance of customer knowledge, branding, and sales and marketing on various digital platforms. Most of the guide includes an introduction to various…
Read moreIntroduction: An Omnichannel Strategy “A Comprehensive Guide to Omnichannel Strategy” by Amine Ghorbel at LaGrowth Machine is a blog article about an omnichannel strategy in sales and marketing. The article defines the concept, explains its benefits for businesses, describes how to develop an effective omnichannel strategy and shares tips for the process. I find this…
Read moreIntroduction: Understanding the Buzz around Event Marketing 2.0 The text, ‘Event Marketing 2.0: How to Boost Attendance Through Social Media,’ offers a comprehensive guide to making use of social media for improving event marketing efforts. The eBook is produced by Cvent, a leading event management technology company. It provides actionable strategies for event planners to…
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Storytelling has become a popular and essential marketing tool, taking the experiential aspect of an event to a new level. EventMB has created a report, Event Storytelling Playbook, which provides step-by-step instructions on how event planners, marketers, and exhibitors can make their business thrive through the power of stories. Stories are present in our everyday…
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For my article I chose Calabrios text about Delivering the next-generation customer experience. The main message of the text is how important customer experience is for companies. Consumers’ expectations have evolved a lot in the past few years. In the text it was that 32 % of consumers think that businesses don’t understand their needs….
Read moreIntroduction Lyyti has created a playbook titled The Event Marketing Playbook – How to Make Your Event a Success. Lyyti is a platform specializing in participant data collection and management. The playbook is specifically aimed at Lyyti’s customers. The purpose of the playbook is to inform the reader on how to make their event successful,…
Read moreIn this Amadeus hospitality article is viewed how important it is to know your clients, their expectations and customizing what you have to offer to be suitable for your clients. Clients today want to have an experience which feels like it’s designed just for them. Customer experience is important, and people are willing to pay more…
Read moreIn Nadezhda Dimova’s article “Influence of Digitalisation on Consumer Behavior in Retail”, she explores how the rapid growth of technology is reshaping consumer behavior in the retail sector. The article provides vital information and analysis of technological progression and how it affects how consumers are interacting with different brands, the experience itself and how purchasing…
Read moreI familiarized myself with the research report “Empathy in Customer Service: A Consumer Survey and Practical Guide” made by GENESYS and MyCustomer (n.d.). The report presents in relative detail the survey conducted, the methods used and the survey group as well as the findings of the survey. Based on the findings, a six-step practical guide…
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