Introduction: Understanding the Buzz around Event Marketing 2.0 The text, ‘Event Marketing 2.0: How to Boost Attendance Through Social Media,’ offers a comprehensive guide to making use of social media for improving event marketing efforts. The eBook is produced by Cvent, a leading event management technology company. It provides actionable strategies for event planners to…
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Creating Unforgettable Stories
Storytelling has become a popular and essential marketing tool, taking the experiential aspect of an event to a new level. EventMB has created a report, Event Storytelling Playbook, which provides step-by-step instructions on how event planners, marketers, and exhibitors can make their business thrive through the power of stories. Stories are present in our everyday…
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