Influence of Digitalisation on Consumer Behaviour in Retail

In Nadezhda Dimova’s article “Influence of Digitalisation on Consumer Behavior in Retail”, she explores how the rapid growth of technology is reshaping consumer behavior in the retail sector. The article provides vital information and analysis of technological progression and how it affects how consumers are interacting with different brands, the experience itself and how purchasing…

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Creating Consumer Insight

Introduce. Creating Consumer Insight it’s guide, which explains the concept of understanding the consumer and provides clear instructions on how to work with customers in a constantly changing marketplace such as social media. Findings Nowadays, people increasingly use the Internet and social networks not only to search for information, but also to make purchases. This…

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A new world of travel

The title “insights for the new world of travel – Omnichannel” gives a great summary of the article. The article presents how travelers’ behavior and expectations have changed exponentially after COVID-19. It’s a whole new world of travel and it’s not an easier world. Travelers are now seeking more than just a flight or accommodation….

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