Introduction: An Omnichannel Strategy “A Comprehensive Guide to Omnichannel Strategy” by Amine Ghorbel at LaGrowth Machine is a blog article about an omnichannel strategy in sales and marketing. The article defines the concept, explains its benefits for businesses, describes how to develop an effective omnichannel strategy and shares tips for the process. I find this…
Read moreInfluence of Digitalisation on Consumer Behaviour in Retail
In Nadezhda Dimova’s article “Influence of Digitalisation on Consumer Behavior in Retail”, she explores how the rapid growth of technology is reshaping consumer behavior in the retail sector. The article provides vital information and analysis of technological progression and how it affects how consumers are interacting with different brands, the experience itself and how purchasing…
Read moreA new world of travel
The title “insights for the new world of travel – Omnichannel” gives a great summary of the article. The article presents how travelers’ behavior and expectations have changed exponentially after COVID-19. It’s a whole new world of travel and it’s not an easier world. Travelers are now seeking more than just a flight or accommodation….
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