YouTube is a great marketing tool and streaming platform that gives marketers the opportunity to apply marketing strategies and increase their audience reach. In fact, more than half of all marketers (55%) use YouTube as part of their marketing strategy.One-quarter of internet users spend 10 hours or more watching videos, and YouTube has more than…
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WhatsApp is very well-known communication app that has more than billion users in the world. WhatsApp business is designed for more business and work use. Opposed to normal version which is for personal use. What is WhatsApp business? Ever Since 2009 WhatsApp has been around. It’s easily one of the most known social media apps…
Read moreLinkedIn is widely recognized as a platform for professionals to connect, but it has also become a valuable tool for businesses, including those in the tourism sector. With ~1 billion users, LinkedIn offers an excellent opportunity for tourism businesses to establish their brand, network with industry professionals, and attract customers. It’s an effective way to…
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Introduction to YouTube In today’s digital age, YouTube still stands tall as a dominant platform for video content. If we view YouTube from tourism business’s perspective, YouTube offers a great way to engage people, share stories and it enables us to showcase destinations like never before. On this post we’re going to look into how…
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Instagram is a powerful, versatile and free social media app and a great marketing channel to any size of a travel company. Instagram is part of Meta -family and therefore it works perfectly with Facebook. Instagram users are generally younger than in Facebook. Easy to use Creating and using Instagram account is very easy. Just load…
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What is Tripadvisor? Seeker Perpective Tripadvisor is a marketing tool that provides mainly user-generated reviews, recommendations and information for people who´s keen to explore the world. In Tripadvisor one can search for and book hotels, restaurants, attractions, flights and vacation rentals. Basically everything needed on vacation. Business Perspective Tripadvisor is a marketing tool for travel…
Read moreThis could be you Are you interested in organizing an event? I’m a self learned event organizer and marketer and I would like to share a my best tips to you, so you can do it easier than I! At First me neither didn’t have a much experience, but now there is eight successful events…
Read moreIntroduction: Understanding the Buzz around Event Marketing 2.0 The text, ‘Event Marketing 2.0: How to Boost Attendance Through Social Media,’ offers a comprehensive guide to making use of social media for improving event marketing efforts. The eBook is produced by Cvent, a leading event management technology company. It provides actionable strategies for event planners to…
Read moreIntroduction Lyyti has created a playbook titled The Event Marketing Playbook – How to Make Your Event a Success. Lyyti is a platform specializing in participant data collection and management. The playbook is specifically aimed at Lyyti’s customers. The purpose of the playbook is to inform the reader on how to make their event successful,…
Read more“The Digital Travel Marketer’s Best Practices Toolkit” provides valuable guidance for developing digital marketing in the travel industry. It highlights the challenges posed by the rapid evolution of platforms and channels and emphasizes the importance of a tailored digital marketing strategy for each business. The guide covers a range of marketing tools, including native advertising,…
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