{"id":762,"date":"2024-09-23T16:36:41","date_gmt":"2024-09-23T13:36:41","guid":{"rendered":"https:\/\/blogi.eoppimispalvelut.fi\/cemit\/?p=762"},"modified":"2024-09-23T16:36:42","modified_gmt":"2024-09-23T13:36:42","slug":"pinterest-marketing-for-tourism-attract-inspire","status":"publish","type":"post","link":"https:\/\/blogi.eoppimispalvelut.fi\/cemit\/2024\/09\/23\/pinterest-marketing-for-tourism-attract-inspire\/","title":{"rendered":"Pinterest marketing for tourism: Attract &amp; Inspire"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Introduction to Pinterest<\/h2>\n\n\n\n<p><a href=\"https:\/\/fi.pinterest.com\">Pinterest<\/a> is a visual application for finding ideas and inspiration for \u00a0recipes, home, style and more. This makes it a great platform for marketing. People use it to find inspiration and new things to try. \u00a0That also makes it an excellent platform for travel companies to market their business. <\/p>\n\n\n\n<p><em>In a nutshell: <\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>User will open the app in search of inspiration for literally anything you could imagine people needing inspiration or new ideas for. That might be anything from cooking to fashion, baby products or travel. \u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Everyone has their own \u201cfront page\u201d to scroll with content tailored just for them, but usually people also use the search engine with different key words to find the content that they want to see.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>After finding what they were looking for, they can save the Pins to differend Pinterest Boards so that all their ideas will stay organized in their own boards. \u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If the user finds a product or service that they love, they can save it for later to use or purchase or they can do it right away by following a link from the Pin. \u00a0<\/li>\n<\/ul>\n\n\n\n<p><em>And of course the users and also create their own Pins to share their ideas with other people.<\/em>\u00a0<\/p>\n\n\n\n<p>Pinterest is mostly used to find ideas and inspiration. That means people also use it to seek for different destinations, attractions and hotels. When thinking about the tourism industry, Pinterest is a great platform to market your company and travelling destinations. &nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"562\" src=\"https:\/\/blogi.eoppimispalvelut.fi\/cemit\/files\/2024\/09\/Nayttokuva-2024-9-23-kello-14.40.10-1024x562.png\" alt=\"\" class=\"wp-image-765\" srcset=\"https:\/\/blogi.eoppimispalvelut.fi\/cemit\/files\/2024\/09\/Nayttokuva-2024-9-23-kello-14.40.10-1024x562.png 1024w, https:\/\/blogi.eoppimispalvelut.fi\/cemit\/files\/2024\/09\/Nayttokuva-2024-9-23-kello-14.40.10-300x165.png 300w, https:\/\/blogi.eoppimispalvelut.fi\/cemit\/files\/2024\/09\/Nayttokuva-2024-9-23-kello-14.40.10-768x421.png 768w, https:\/\/blogi.eoppimispalvelut.fi\/cemit\/files\/2024\/09\/Nayttokuva-2024-9-23-kello-14.40.10-1536x842.png 1536w, https:\/\/blogi.eoppimispalvelut.fi\/cemit\/files\/2024\/09\/Nayttokuva-2024-9-23-kello-14.40.10-2048x1123.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Screenshot from the front page of Pinterest Finland<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How to start using Pinterest?<\/h2>\n\n\n\n<p>The business account and regular accounts in Pinterest are similar but with business account you can get access to few tools that are helpful when trying to market a product or service.  Creating a business account to Pinterest is free, quick and easy. It takes only a few minutes and you can start posting right away! And for making the account, you do not really need anything else other than an email address. It\u2019s also possible to convert your personal account to a business one. Easy enough if you ask me!<\/p>\n\n\n\n<p>If you&#8217;re not a business owner and want to create a personal account, you have to meet the minimum age requirements to sign up. After signing up, you can choose topics of what you are interested in, and the application will give you pins (pictures &amp; videos) of those topics. If you want to search for something, for example, travel destination or recipes, you can just write a few <em>keywords<\/em> to search box. After that algorithm will give pins that match your search.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"549\" src=\"https:\/\/blogi.eoppimispalvelut.fi\/cemit\/files\/2024\/09\/Nayttokuva-2024-9-23-kello-14.49.34-1024x549.png\" alt=\"\" class=\"wp-image-767\" srcset=\"https:\/\/blogi.eoppimispalvelut.fi\/cemit\/files\/2024\/09\/Nayttokuva-2024-9-23-kello-14.49.34-1024x549.png 1024w, https:\/\/blogi.eoppimispalvelut.fi\/cemit\/files\/2024\/09\/Nayttokuva-2024-9-23-kello-14.49.34-300x161.png 300w, https:\/\/blogi.eoppimispalvelut.fi\/cemit\/files\/2024\/09\/Nayttokuva-2024-9-23-kello-14.49.34-768x412.png 768w, https:\/\/blogi.eoppimispalvelut.fi\/cemit\/files\/2024\/09\/Nayttokuva-2024-9-23-kello-14.49.34-1536x824.png 1536w, https:\/\/blogi.eoppimispalvelut.fi\/cemit\/files\/2024\/09\/Nayttokuva-2024-9-23-kello-14.49.34-2048x1098.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">A screenshot from Pinterest using keywords &#8220;Traveling Lapland&#8221; to search. <\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How to use Pinterest in a tourism business?<\/h2>\n\n\n\n<p>Pinterest is a platform where you can add videos and pictures. In Pinterest Newsroom in <a href=\"https:\/\/newsroom.pinterest.com\/news\/the-pinterest-summer-2024-travel-report\/\">\u201dThe Pinterest 2024 Travel report\u201d<\/a> It is said that \u201c 8 out of 10 weekly Pinterest users turn to Pinterest when planning their summer escapades.\u201d \u00a0So with Pinterest having over 522 million monthly active users it makes it an important platform for tourism companies to reach possible clients. \u00a0<\/p>\n\n\n\n<p>As a tourism company you could reach a new audience by taking Pinterest as part of your marketing plan. You can market your products and\/or services by adding pins that are visually appealing and attract the users attention. A successful Pin is visually pleasing, good quality, shows your product, has the company name in it and has a link to the website where people can get to know more about the product or even purchase it. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"532\" height=\"1024\" src=\"https:\/\/blogi.eoppimispalvelut.fi\/cemit\/files\/2024\/09\/IMG_9639-532x1024.jpg\" alt=\"\" class=\"wp-image-773\" srcset=\"https:\/\/blogi.eoppimispalvelut.fi\/cemit\/files\/2024\/09\/IMG_9639-532x1024.jpg 532w, https:\/\/blogi.eoppimispalvelut.fi\/cemit\/files\/2024\/09\/IMG_9639-156x300.jpg 156w, https:\/\/blogi.eoppimispalvelut.fi\/cemit\/files\/2024\/09\/IMG_9639-768x1480.jpg 768w, https:\/\/blogi.eoppimispalvelut.fi\/cemit\/files\/2024\/09\/IMG_9639-797x1536.jpg 797w, https:\/\/blogi.eoppimispalvelut.fi\/cemit\/files\/2024\/09\/IMG_9639-1063x2048.jpg 1063w, https:\/\/blogi.eoppimispalvelut.fi\/cemit\/files\/2024\/09\/IMG_9639.jpg 1170w\" sizes=\"auto, (max-width: 532px) 100vw, 532px\" \/><figcaption class=\"wp-element-caption\">A screenshot from Pinterest &#8220;Create a Pin&#8221;<\/figcaption><\/figure>\n\n\n\n<p>When creating a Pin, Pinterest has the create a Pin tool. The picture above is a screenshot from Pinterest &#8220;create a Pin tool&#8221; and it shows how creating a Pin happens. First you have to choose if you want to post picture or video. After that you can name the Pin and write the description. This part is really crucial when thinking about how well your Pin will do and that way find its audience. After naming the Pin and writing the description, you can add a link to the website and some keywords, so people can find your content easier. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Pinterest for Dummies | the 101 on Pinterest Marketing\" width=\"1099\" height=\"618\" src=\"https:\/\/www.youtube.com\/embed\/TaHDsr6-3hs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Pinterest for Dummies by: Simple Pin media<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Who is using Pinterest?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mostly women, but there\u2019s also a lot of men who use Pinterest. \u00a0<\/li>\n\n\n\n<li>The fastest growing group using Pinterest is Gen Z. (42% of users)\u00a0<\/li>\n\n\n\n<li>Gen Z uses Pinterest actively, they search for products, inspiration etc. They are using Pinterest to find products and brand that they can spend their money on. Even tho Gen Z is the biggest user group, Pinterest is popular with all age groups.\u00a0<\/li>\n\n\n\n<li>People who like visual content\u00a0\u00a0<\/li>\n\n\n\n<li>In the USA Pinterest is popular with higher income households. Pinterest says it reaches \u201c40% of US households with an annual income over $150K.\u201d <a href=\"https:\/\/business.pinterest.com\/audience\/\">(Pinterest Business 2024)<\/a>\u00a0<\/li>\n\n\n\n<li>People who want to find new ideas and inspiration\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What type of content, when &amp; how often?<\/h2>\n\n\n\n<p>When posting content to Pinterest it is really important to think \u00a0about visuality. \u00a0Pinterest is all about nice pictures and videos and if you can\u2019t make your content visually appealing, it\u2019s really hard to reach the target audience. To make your content interesting to users you have to pay attention to many little things when creating a post. Important things such as the quality of the pictures (and videos), the story behind it and the style and even the colour, lighting and framing of the pictures are crucial to do right.\u00a0<\/p>\n\n\n\n<p>In Pinterest people usually search for content by keywords that they type to the search. It makes it really important to name your posts correctly to reach as many people as possible.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Long term marketing is key in Pinterest. Pinterest algorithm doensn\u2019t show newest posts first so it is really important to be consistent and to make sure that the quality of your Pins is top noch. The more people save, click or react to your Pin\u2019s the more the algorithm pushes it to other users. Pinterest recommends that you should publish new content weekly to get your content to reach people. <a href=\"https:\/\/business.pinterest.com\/getting-started\/#:~:text=Business%20accounts%20include%20additional%20features,for%20a%20Pinterest%20business%20account.\">(Pinterest business 2024)\u00a0<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"481\" src=\"https:\/\/blogi.eoppimispalvelut.fi\/cemit\/files\/2024\/09\/Nayttokuva-2024-9-23-kello-15.37.11-1024x481.png\" alt=\"\" class=\"wp-image-776\" srcset=\"https:\/\/blogi.eoppimispalvelut.fi\/cemit\/files\/2024\/09\/Nayttokuva-2024-9-23-kello-15.37.11-1024x481.png 1024w, https:\/\/blogi.eoppimispalvelut.fi\/cemit\/files\/2024\/09\/Nayttokuva-2024-9-23-kello-15.37.11-300x141.png 300w, https:\/\/blogi.eoppimispalvelut.fi\/cemit\/files\/2024\/09\/Nayttokuva-2024-9-23-kello-15.37.11-768x361.png 768w, https:\/\/blogi.eoppimispalvelut.fi\/cemit\/files\/2024\/09\/Nayttokuva-2024-9-23-kello-15.37.11-1536x721.png 1536w, https:\/\/blogi.eoppimispalvelut.fi\/cemit\/files\/2024\/09\/Nayttokuva-2024-9-23-kello-15.37.11-2048x962.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">A screenshot from Pinterest<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Communication with your followers<\/h2>\n\n\n\n<p>In Pinterest there is a possibility to comment on other people&#8217;s Pins. Also, it is possible to send a message to each other. In settings you are able to choose whether you are accepting comments in your Pins, or who can send you a message. If you have a business account, comments and chat messages could be a good way to engage with possible clients about your product or get feedback about your content. But as it was said in the YouTube video above people like to think Pinterest as a library, where you can just enjoy the nice content and maybe not even interact with others. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What kind of data does Pinterest offer to businesses?<\/h2>\n\n\n\n<p>In Pinterest business accounts can get access to audience insights, different metrics and the possibility of promoting your Pins. \u00a0\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"362\" src=\"https:\/\/blogi.eoppimispalvelut.fi\/cemit\/files\/2024\/09\/Nayttokuva-2024-9-23-kello-11.01.11-1024x362.png\" alt=\"\" class=\"wp-image-777\" srcset=\"https:\/\/blogi.eoppimispalvelut.fi\/cemit\/files\/2024\/09\/Nayttokuva-2024-9-23-kello-11.01.11-1024x362.png 1024w, https:\/\/blogi.eoppimispalvelut.fi\/cemit\/files\/2024\/09\/Nayttokuva-2024-9-23-kello-11.01.11-300x106.png 300w, https:\/\/blogi.eoppimispalvelut.fi\/cemit\/files\/2024\/09\/Nayttokuva-2024-9-23-kello-11.01.11-768x271.png 768w, https:\/\/blogi.eoppimispalvelut.fi\/cemit\/files\/2024\/09\/Nayttokuva-2024-9-23-kello-11.01.11-1536x542.png 1536w, https:\/\/blogi.eoppimispalvelut.fi\/cemit\/files\/2024\/09\/Nayttokuva-2024-9-23-kello-11.01.11-2048x723.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">A screenshot from Pinterest<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Examples of the best tourism accounts<\/h2>\n\n\n\n<p>The best travel accounts in Pinterest have a few things in common. <em>All <\/em>of them have a Pinterest board full on gorgeous pictures about beautiful destinations and <em>All<\/em> of them have some kind on inspo for people using Pinterest. For example they tell you the 5 best hotels to stay in or the best airline to travel with. Scrolling thru these amazing accounts is such a joy and it makes people want to go and explore the same destinations in real life too.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/blogi.eoppimispalvelut.fi\/cemit\/files\/2024\/09\/Nayttokuva-2024-9-23-kello-15.51.30-1024x538.png\" alt=\"\" class=\"wp-image-778\" srcset=\"https:\/\/blogi.eoppimispalvelut.fi\/cemit\/files\/2024\/09\/Nayttokuva-2024-9-23-kello-15.51.30-1024x538.png 1024w, https:\/\/blogi.eoppimispalvelut.fi\/cemit\/files\/2024\/09\/Nayttokuva-2024-9-23-kello-15.51.30-300x158.png 300w, https:\/\/blogi.eoppimispalvelut.fi\/cemit\/files\/2024\/09\/Nayttokuva-2024-9-23-kello-15.51.30-768x404.png 768w, https:\/\/blogi.eoppimispalvelut.fi\/cemit\/files\/2024\/09\/Nayttokuva-2024-9-23-kello-15.51.30-1536x807.png 1536w, https:\/\/blogi.eoppimispalvelut.fi\/cemit\/files\/2024\/09\/Nayttokuva-2024-9-23-kello-15.51.30-2048x1076.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">A screenshot of Pinterest account called <a href=\"https:\/\/fi.pinterest.com\/ytravelblog\/_created\">Y Travel blog<\/a><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/blogi.eoppimispalvelut.fi\/cemit\/files\/2024\/09\/Nayttokuva-2024-9-23-kello-15.59.59-1024x575.png\" alt=\"\" class=\"wp-image-781\" srcset=\"https:\/\/blogi.eoppimispalvelut.fi\/cemit\/files\/2024\/09\/Nayttokuva-2024-9-23-kello-15.59.59-1024x575.png 1024w, https:\/\/blogi.eoppimispalvelut.fi\/cemit\/files\/2024\/09\/Nayttokuva-2024-9-23-kello-15.59.59-300x169.png 300w, https:\/\/blogi.eoppimispalvelut.fi\/cemit\/files\/2024\/09\/Nayttokuva-2024-9-23-kello-15.59.59-768x431.png 768w, https:\/\/blogi.eoppimispalvelut.fi\/cemit\/files\/2024\/09\/Nayttokuva-2024-9-23-kello-15.59.59-1536x863.png 1536w, https:\/\/blogi.eoppimispalvelut.fi\/cemit\/files\/2024\/09\/Nayttokuva-2024-9-23-kello-15.59.59-2048x1151.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">A screenshot from Pinterest with a search &#8221; Travel ideas Finland &#8221; <\/figcaption><\/figure>\n\n\n\n<p>In the bottom picture you can see many Pins about travel to Finland. As you can see, many of them have a big title about \u201chow to&#8230; the best things&#8230;\u201d. These Pins are made by travel websites, none of them are not from Finland or Lapland. After using Pinterest for many years and noticed that there are not that many Finnish companies using Pinterest for their marketing. If you ask me, that&#8217;s a lost opportunity for many Finnish companies. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Our impressions<\/h2>\n\n\n\n<p>We both like to use Pinterest more or less in our everyday lifes. We think it\u2019s a great platform to seek inspiration for new ideas, recipes, home, travel etc. Also it\u2019s such a joy just scrolling thru visually pleasing content. It\u2019s just a great app to get all your ideas and thoughts organized in their own folders and then you can go and watch them anytime you like. \u00a0<\/p>\n\n\n\n<p>While working on this blogpost we also noticed that Pinterest really is a great platform for companies to market their products. Nowadays people use it more and more to find things that they love and want to purchase. Also the fact that at least in the USA, people who might have some extra money to spend, tend to use the app a lot. It\u2019s all about nice pictures and visually pleasing content, travel content is usually visually beautiful \u2013 that makes it a perfect match. &nbsp;<\/p>\n\n\n\n<p>Of course \u201cmaking it\u201d in Pinterest might be harder than in other socials (like instagram) just because there\u2019s so much less people using it on a daily basis, but\u00a0the audience using it is actually using the search engine to find the content that you provide. \u00a0<\/p>\n\n\n\n<p>We think that there&#8217;s still a lot more opportunities for companies in Pinterest. <\/p>\n\n\n\n<p>Sources used:<\/p>\n\n\n\n<p><a href=\"https:\/\/newsroom.pinterest.com\/news\/the-pinterest-summer-2024-travel-report\/\">Pinterest travel report<\/a>, <a href=\"https:\/\/business.pinterest.com\/audience\/\">Pinterest business<\/a>, <a href=\"https:\/\/business.pinterest.com\/creative-best-practices\/\">Pinterest Business (ads)<\/a>, <a href=\"https:\/\/business.pinterest.com\/getting-started\/#:~:text=Business%20accounts%20include%20additional%20features,for%20a%20Pinterest%20business%20account.\">Pinterest business (get started)<\/a>,<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction to Pinterest Pinterest is a visual application for finding ideas and inspiration for \u00a0recipes, home, style and more. This makes it a great platform for marketing. People use it to find inspiration and new things to try. \u00a0That also makes it an excellent platform for travel companies to market their business. In a nutshell:&#8230;<\/p>\n","protected":false},"author":40467,"featured_media":763,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,3],"tags":[124,125,105,29],"class_list":["post-762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging","category-social-media","tag-pinterest","tag-pinterestmarketing","tag-tourism","tag-travel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pinterest marketing for tourism: Attract &amp; Inspire - CEMiT students blog about digital marketing<\/title>\n<meta name=\"description\" content=\"A dive in to Pinterest marketing in Tourism. 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