{"id":930,"date":"2024-09-24T18:13:53","date_gmt":"2024-09-24T15:13:53","guid":{"rendered":"https:\/\/blogi.eoppimispalvelut.fi\/cemit\/?p=930"},"modified":"2024-09-24T18:13:54","modified_gmt":"2024-09-24T15:13:54","slug":"instagram-has-a-lot-to-offer","status":"publish","type":"post","link":"https:\/\/blogi.eoppimispalvelut.fi\/cemit\/2024\/09\/24\/instagram-has-a-lot-to-offer\/","title":{"rendered":"Instagram has a lot to offer"},"content":{"rendered":"\n

Instagram is a powerful, versatile and free social media app and a great marketing channel to any size of a travel company.\u00a0\u00a0Instagram is part of Meta -family and therefore it works perfectly with Facebook. Instagram users are generally younger than in Facebook.\u00a0<\/strong><\/p>\n\n\n\n

Easy to use<\/h2>\n\n\n\n

Creating and using Instagram account is very easy. Just load the app and fill in your own information and you\u00b4re ready to create content. The owner of a travel company should create a business profile<\/a>, which gives you more tools to use. For example, the Meta Business Suite -tool offers a platform to control in a centralized way Instagram, Facebook and Messenger very easily and schedule publications. <\/p>\n\n\n\n

Instagram app offers so many different tools to create content and make marketing campaigns and also do purchased marketing and reach larger numbers of buyers and customers.<\/p>\n\n\n\n

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With Reels you can make short videos, add music and text. (Instagram)<\/figcaption><\/figure>\n\n\n\n

Instagram in a nutshell<\/h2>\n\n\n\n

Profile <\/a><\/strong><\/p>\n\n\n\n

Profile is place on front page, where company can introduce itself. You may place the company\u2019s other social media accounts and official webpages to the bio as well.<\/p>\n\n\n\n

Feed<\/a><\/strong><\/p>\n\n\n\n

There you can share pictures and videos to inspire customers and share information about your company. By using your own #hastag you are found easier by the customers.<\/p>\n\n\n\n

Stories<\/a><\/strong><\/p>\n\n\n\n

Stories give you possibility to share short videos and stories. They are visible to customers for 24 hours. With the stories you can give a look behind the scenes and showcase your company in a more relaxed way. Stories allow you to create live feeds as well, keep in contact with stakeholders and connect you to new customers.<\/p>\n\n\n\n

Reels<\/a><\/strong><\/p>\n\n\n\n

With Reels you can make short videos, add music and text. Instagram and Facebook reels are watched over 140 billion times a day. By using them you may gain visibility and create stronger brand for your business.<\/p>\n\n\n\n

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Instagram offers a lot of tutorials for marketing. (Instagram)<\/figcaption><\/figure>\n\n\n\n

Benefits of using Instagram in marketing<\/h3>\n\n\n\n
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  • Visual messaging creates strong image of your company.<\/li>\n\n\n\n
  • It easy to target you marketing to the right segment and area you are trying to reach.<\/li>\n\n\n\n
  • In the professional Instagram you will get excellent data about your customers, geographic areas, clicks and shares. With this information you are able to reach your target audience in a more effective way.     <\/li>\n\n\n\n
  • It is very convenient to create and use purchased marketing campaigns. It is also very good value for your money.  <\/li>\n\n\n\n
  • It is easy to try and develop different marketing campaigns.<\/li>\n\n\n\n
  • Creating your own brand and making it stronger is very easy.<\/li>\n\n\n\n
  • Interaction with the customers is fluent and very natural.<\/li>\n\n\n\n
  • Marketing cooperation with different stakeholders is simple. <\/li>\n\n\n\n
  • Scheduling updates gives you flexibility and possibility to adjust your work in more efficient way.<\/li>\n<\/ul>\n\n\n\n

    <\/p>\n\n\n\n

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