Has the pandemic brought you some new ways to act while planning and actually going on a trip? The report I chose called The Future of Tourism brings out new appearing trends for the travel industry. The report focuses especially on the accommodation related trends and it shows how the pandemic has evolved the industry….
Read moreDigital customer experience – connecting the dots
Customer- is not just a digital customer The digital customer experience includes all the points where the customer meets the company online. The customer is with the company, either directly or indirectly, on different digital channels on a mobile computer and tablet, such as Google search results, social media ad, websites and newsletters. during the…
Read moreDesigning events for the five senses
Designing events for the five senses Do you wanna know about designing events that are memorable for your customers? In this reaction paper I deal with a video of Barry Ross Rinehart’s speech about “What Designing Events for the Five Senses Means”. I go through the senses, why to use them, how to actually do…
Read moreSkift: Managed travel’s future is seamless and mobile
Seamless and mobile future I read Skift’s article Managed travel’s future is seamless and mobile, about Anthem, health insurance provider, who has focused their business travelers bookings to a app. Instead of usually travel companies and partners, Anthem has created a platform together with Sabre, the leading technology provider to the global travel industry. And…
Read moreThe diverse potential of digital marketing
In this text the subject was the best toolkits on the digital travel market. What makes this text interesting is its versatility and extensive amount of information. Introduction to the topic The presentation covered a wide range of advertising channels. There are a large number of marketing opportunities. For example there are different strategies,…
Read moreThe Five9 Guide to Making Customer Service a More Human Experience
I chose this particular topic, as it is very common and actual nowadays. With regard to my current study program, it has lots to add, as exceptional customer service goes hand in hand with maintaining a good name for company and/or brand. With COVID taking it to customer service workers to work from home, many…
Read moreTrends in Digital Marketing
Me and Crossfit
Crossfit, it gets hooked! I’m so glad I moved on to training for this sport three years ago. It’s always nice to go to training and the crowd that goes to this crossfit gym is supportive and inspiring. The team spirit of the gym is communal and positive. With Crossfit, I have had the…
Read moreSocial media for events
Introduction: The article discusses nine steps how to get people on your event you planned using social media and help recognize the right way for you to do it. The first section is about opening the matter and includes steps 1-3. Second section tells how to engage potential attendees on your social media networks and…
Read moreThrowback: Osaka, Kyoto & Nara, 3 gems of Kansai
2018 December I traveled in Japan this time heading to Kansai area. I was traveling with 2 other friends from French and Argentina who were visiting Japan for the first time. Felt nervous and excited to show them around the country, which I have already fell in love long time ago. Our first destinations would…
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