How to start blogging?

Notice that in the title, Heading 2 was used. Heading 1 is for the title only. In the following, a numbered list is used. These both affect SEO.

In the following, a numbered list is used. These both affect SEO.

(Next there is “Insert Read More” tag. How does it affect the post?)

  1. In the dashboard, choose Posts -> Add New Post
  2. Write a descriptive title to your post. Notice that it becomes a permalink, which you can edit if needed.
  3. Look into the Publish and Format boxes on the right. What can you do there?
  4. Remember to save your draft at times.
  5. Click Publish only when you are ready.
  6. Remember to select the category for your post.
  7. Blogging
  8. Social media
  9. Reaction paper
  10. Use appropriate tags (no synonym tags!)

Especially learn to use

  1. numbered and bulleted lists
  2. “Insert Read More tag”
  3. “Insert/edit link”
  4. Paragraph, Heading 1, Heading 2 styles.
  5. Hyperlinks with a Call to Action as an anchor text.
    1. The anchor text contains keywords, tell what the link is about.
    2. Make the link open on a new page.

How to embed media?

  1. First rename your photo for example like this: River_Kemijoki_in_Rovaniemi.jpg
  2. Click Add Media above the blog post toolbar.
  3. Upload the file.
  4. Edit the title, caption and Alt text at least.
  5. Bottom-right you can set this as a Featured Image.

Click Insert into post.

 

Treeless Ylläs fjell behind a mire on a cloudy day.
Ylläs fjell (Photo: Outi Kähkönen)

 

Tips for good blog posts

  • Title: short, interesting, even provocative, SEO. Questions, series work well.
  • Body text: your viewpoint. Interesting, current, thought-provoking.
    • What, where, when, how, why and/or who?
  • Facts and own experiences and thoughts.
    • Sources as hyperlinks.
  • At least one photo
    • Remember copy-right issues!
  • Links to further information and sources.
  • Call to action (CTA)
  • AIDA
  • Headings, subheadings
  • KISS
    • Paragraph length 3-4 lines.
  • Be yourself.
  • boldface, italics, CAPITALS
  • Good length?

 

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