Introduction:
The article discusses nine steps how to get people on your event you planned using social media and help recognize the right way for you to do it. The first section is about opening the matter and includes steps 1-3. Second section tells how to engage potential attendees on your social media networks and steps 4-7. Third and last section is how to measure your impact and drive more sales and steps 8-9. For this study unit this is a great topic. Personally it’s interesting to learn more about marketing using social media and become better at it. The guide is created by experts at Buffer, a social media management platform.
Arguments of the text
There is a one key message in this paragraph I think is interesting. And it is: know your content and your target group. After that you can choose your social network right for your event you have to get familiar the most popular social networks. Also check it out how others same kind of events has been marketing in social media networks. And also how they use the platforms to connect with their audience. These are important to know when you start marketing your event. Doing these helps starting marketing your event right. (Eventbrite.co.uk Essential guide: Social media for events)
I think this is right and very good point. It’s also reasoned in the article why. New to me was how effective Facebook is on marketing. According the article you absolutely should use Facebook for that (At least in United Kingdom). Meanwhile I thought myself that Facebook isn’t that good place on marketing anymore mostly because it is quite old platform. And there’s numerous new apps and platforms to use marketing. Clearly, I was wrong.
Second interesting point was in the article how you can post content that attracts possible new attendees and convince them to buy or register. By the article the key is finding the balance between conversational posts and promotional posts. And of course how to keep up conversation with your audience. Presenters gives advices how to do this and what you should post. (Eventbrite.co.uk Essential guide: Social media for events, p.14) I haven’t thought this myself that much but know I get it’s as important to know when post something as it is think what are you posting. Also knowing the time when post is major thing to consider.
Thirdly I thought I knew that likes and views are the thing in marketing social media. However the article shows it isn’t. More relevant thing is registrations and tickets sold. Views and likes for sure have impact on that. (Eventbrite.co.uk Essential guide: Social media for events, p.25) This certain paragraph presenters gives piece of advice how to track the impact of posts to tickets sold. For instance Evenbrite uses partner and this way they automatically found out in real time ticket and registration sales.
Conclusion – my thoughts
Again. I learned much more than before. This topic was good to get to know because it was my weakness. I didn’t know a lot about this. The impact was I did get excited about this and for sure want to know more. The article was easy to read and understandable. Presenters said the guide is easy to catch up and you will understand after reading it what to do so your marketing is working. And I did find more information than I expected. A question I had about this subject is: Are those tracking programs always right? All this data the programs collect is huge…
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