In this text the subject was the best toolkits on the digital travel market. What makes this text interesting is its versatility and extensive amount of information.
Introduction to the topic
The presentation covered a wide range of advertising channels. There are a large number of marketing opportunities. For example there are different strategies, channels and tactics. The biggest challenge is the rapid development of platforms and channels. The text provided good advice on how to understand and use this vast amount of information to your advantage. This is all useful information for me and in terms of my learning goals. Identifying best practices challenges my own beliefs and increasing understanding of digital marketing. (Learning material)
Think like a consumer
In the text, the authors try to tell you about the best techniques and tips regarding marketing opportunities. The text discusses native advertising, the importance of videos, social media, mobile devices and email as a marketing platform. The main claims are authenticity, details and various metrics. The text says “think like a consumer.” I think this sentence describes well what this is all about. There are so many marketing opportunities that standing out from the crowd requires creativity. When you think like a consumer you are able to take advantage of the user experience. Consumer interests come first, and you will better be able to streamline your marketing. (Learning material)
Lessons on digital marketing
I think the most interesting points were the video tool, social media in general, and email marketing. What makes the videos unique is that they allow you to share your experience with your viewers. Genuine emotions affect consumer guidance. In addition to authenticity, it is also easy to add a call to action to your videos. Social media makes interaction easy. Advance planning is important. Pre-planning makes it easier to develop better details. Should also be a hashtag smart. I’ve found that keywords make it easier for new people to find you. Email is an effective marketing platform. Email makes it easy to reach a lot of consumers at once. I have noticed that a thoughtful approach and kindness work in emails. Personalized messages are more interesting. I usually write short and concise emails. They work best when the startup site is optimized for mobile devices. You should test often and find out what works for your target audience. (Learning material)
Details and new possibilities
The most important thing in the text was finding best practices and using a digital strategy. Digital advertising offers many challenges but also many new opportunities. The biggest challenge is the rapid development of platforms and channels. How to understand and use the huge amount of information. (Learning material)
I learned a lot of new interesting things from the text. The text got me excited about marketing opportunities. For example, native advertising came to me as a whole new concept. I also understood the importance of the authenticity and values of what is offered to the consumer. Pre-planning and detail are also very important in marketing regardless of the channel. Should be paid more attention to partnerships and testing. All in all, a very versatile and instructive text.
Sources
The digital travel marketers´ best practices toolkit. Expedia Media Solutions.
https://lucit-my.sharepoint.com/personal/outi_kahkonen_lapinamk_fi/_layouts/15/onedrive.aspx?id=%2Fpersonal%2Fouti%5Fkahkonen%5Flapinamk%5Ffi%2FDocuments%2FCEMIT%2DMECIT%2FMaterials%2FReaction%20paper%20%2B%20LC%2FDigitalTravelMarketersBestPracticesToolkit%5Febook%2Epdf&parent=%2Fpersonal%2Fouti%5Fkahkonen%5Flapinamk%5Ffi%2FDocuments%2FCEMIT%2DMECIT%2FMaterials%2FReaction%20paper%20%2B%20LC