Digitaalisen asiakaskokemuksen luominen

Katsoin vastikään youtubesta webinaarin liittyen digitaaliseen asiakaskokemukseen. Webinaari käsitteli digiaikaan liittyvää asiakaspolkua, asiakaspolun kartoittamista ja mallintamista sekä ostosykliä. Nämä kaikki yhdessä muodostavat siis prosessin, jonka asiakas käy läpi brändin kanssa ensimmäisestä digitaalisesta kohtaamisesta aina ostohetkeen ja asiakassuhteen jatkumiseen ja ylläpitoon asti. Aihe on ajankohtainen ja mielenkiintoinen sekä sopii hyvin yhteen tämänhetkisen opintojaksomme kanssa. Digitaalinen asiakaskokemus…

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Event bride, essential guide, social media for events

Introduction: I have been reading  essential guide, social guide for events and that guide book have helping me to organized even on social media. There have been nine steps and by following those steps everybody can organize event and make it work. On the first section of guide book will opening matters, it will includes…

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Passport- Digital travel innovation across the traveller journey 2020

Introduction This research deals with digital tourism and its growing around the world. The research is part of Euromonitor international’s passport travel system. Research has been carried out in 100 countries. Digital tourism is also discussed a lot in the research in terms of the Covid-19 virus and the effects of the virus on the…

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Matkailun uusi maailma

Lukemani materiaali on Amadeuksen “Insights for the new world of travel”. Artikkelissa on paljon mielenkiintoisia oivalluksia matkailun uudesta aikakaudesta, jonka COVID-19-pandemia on aiheuttanut. Koko matkailuala on kokenut todella suuren muutoksen pandemian aikana, emmekä tiedä mitä muita muutoksia tulee vielä tapahtumaan. Matkailu itsessään muuttuu jatkuvasti, mutta COVID-19-pandemian myötä muutokset ovat tapahtuneet hyvin nopeasti, eikä niihin ehditty…

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Customer Journey

Many businesses and organizations have extended their operations online in the past decades. In the age of digitization it is a must if they want to stay relevant and appeal to their customers. A huge percentage of people have access to the Internet nowadays, and many of them go online when they search for products…

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Designing events for the five senses

 Designing events for the five senses Do you wanna know about designing events that are memorable for your customers? In this reaction paper I deal with a video of Barry Ross Rinehart’s speech about “What Designing Events for the Five Senses Means”. I go through the senses, why to use them, how to actually do…

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Trends in social media

I chose Social media trends and it tells about different trends and how they’re impacting brands. I wanted to choose this subject because I found it very interesting and I use a lot of different ways to communicate like memes, gifs and emojis.    Trends in present Emojis and gifs are very important ways to…

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