I chose to read this article about group personalization in hotels because I found this topic very interesting. I think that it is usefull to know more about personalization because nowadays it is extremely important thing. Also I have been working in hotels before so this topic was familiar to me. Group personalization I…
Read moreIntroduction to the article “Social media and the travel sector” In this reaction paper I am reflecting my reactions and analyzing the content of the article “Social media and the travel sector” by Expedia Media Solutions. The article was mostly about choosing your social media wisely, when planing your businesses digital marketing strategy….
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What is Instagram? Instagram is a free social media platform where you can share photos and videos. You can search and follow accounts you find interesting. Users can download pictures and videos and share them with their followers and selected groups. As an Instagram user, you can follow, watch, comment and like others content. Here…
Read moreHas the pandemic brought you some new ways to act while planning and actually going on a trip? The report I chose called The Future of Tourism brings out new appearing trends for the travel industry. The report focuses especially on the accommodation related trends and it shows how the pandemic has evolved the industry….
Read moreCustomer- is not just a digital customer The digital customer experience includes all the points where the customer meets the company online. The customer is with the company, either directly or indirectly, on different digital channels on a mobile computer and tablet, such as Google search results, social media ad, websites and newsletters. during the…
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Designing events for the five senses Do you wanna know about designing events that are memorable for your customers? In this reaction paper I deal with a video of Barry Ross Rinehart’s speech about “What Designing Events for the Five Senses Means”. I go through the senses, why to use them, how to actually do…
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Seamless and mobile future I read Skift’s article Managed travel’s future is seamless and mobile, about Anthem, health insurance provider, who has focused their business travelers bookings to a app. Instead of usually travel companies and partners, Anthem has created a platform together with Sabre, the leading technology provider to the global travel industry. And…
Read moreIn this text the subject was the best toolkits on the digital travel market. What makes this text interesting is its versatility and extensive amount of information. Introduction to the topic The presentation covered a wide range of advertising channels. There are a large number of marketing opportunities. For example there are different strategies,…
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I chose this particular topic, as it is very common and actual nowadays. With regard to my current study program, it has lots to add, as exceptional customer service goes hand in hand with maintaining a good name for company and/or brand. With COVID taking it to customer service workers to work from home, many…
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