Podcast, free money and marketing!

htelkki@ulapland.fi

Is your campaign stuck on mud? Customers just not buying? Podcasts are here to liven up your social media visibility and drive the herd. In this blog post, I will go through six reasons for you to implement podcasts as part of your marketing. Why six, you may ask. Because I like to go one…

Read more

Webinar: Journey of an eCommerce customer

htelkki@ulapland.fi

In this post I’m taking a long hard look at Kate Barrett’s lecture “Understanding the eCommerce Customer Journey”. Nothing new under the sun As Barrett immediately points out, customer segmentation and targeting are nothing new in the world of marketing. Things like customer records, quick orders, and home deliveries have been valuable tools for any…

Read more