GlobalWebIndex is a company providing my article. They are helping companies go from raw data to impactfull customer insight and saying it is more simple than ever. We spent about 6 hours a day using internet devices. We approximately have 6 social media apps active. Seven people from ten, buy every month something online. Companies…
Read moreTaking photos and posting them to social media has become something common and a hobby like thing to do. Platforms like Instagram and Facebook have become our living photo albums. To a private person those are places to store and share experiences and tips also to a chosen follower group or openly to all platform…
Read moreThis is blog post about how to use Tripadvisor in tourism business. Tripadvisor is the world’s largest international travel guidance platform, which helps hundreds of millions of people monthly in planning, booking and taking a trip. Travelers across the globe can use the Tripadvisor site as well as the app to discover where to stay,…
Read moreYouTube on vuonna 2005 perustettu, Googlen omistama mainosrahoitteinen videopalvelu. Sitä käyttää tällä hetkellä arviolta 1,9 miljardia ihmistä. Kuka tahansa voi luoda sisältöä YouTubeen omille kanavilleen. YouTubeen ei saa ladata tekijänoikeuksin suojattua materiaalia ilman lupaa. Voit käyttää YouTubea sekä mobiililaitteilla että tietokoneella. Mobiililaitteille on sovellus, jonka kautta YouTuben käyttö on helpointa. Tämä sovellus löytyy nykyään myös monista älytelevisioista. YouTube on…
Read moreThis is a blog about my latest day excursion to Kapsajoki. How to access it, is it for everybody?
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What is LinkedIn? LinkedIn is an online platform for people from various professional backrounds to network. It can be used to look for an internship or a job, connect internationally with your colleagues, strengthen your professional relationships and learn from other experiences that they share in LinkedIn. (LinkedIn.) To get started with LinkedIn: Create your…
Read moreThis block goes over the basics of marketing from a publication called The event marketing playbook – How to make your event a success
Read moreThis reaction paper is about PhocusWright webinar. I was not able to watch the full webinar anymore, so this reaction paper is based on the webinar slides. PhocusWright is a travel industry research authority. Their main interest is in customer, suppliers and intermediaries connection. The research of PhocusWright has been collected from Europe, North and…
Read moreIntroduction The article I read was about group personalization – how to make groups feel welcome and also how to make them feel that you’ve taken their individual needs into consideration as well. In this study unit we are learning about customer experience management and using the necessary digital tools concerning marketing, collecting and analyzing…
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Tapahtuman tarinankerronnan oppaan avulla pystyt luomaan tapahtumastasi tai näyttelystäsi tarinan. Tarinankerronnan avulla kuulijalle välitetään tietoa, opetetaan uutta ja luodaan kokemus. Tapahtuman tarinankerrolla kerro brändisi tarina tai markkinoi yrityksesi tuotteista / palvelujen.
Read moreReactionpaper My issue was very interesting. It was about social media trends in 2021 and beond. Article itself was very long, and had a lot of information. I tried to pick up some interesting things for this essey.
Read moreInsights and Tips for travel marketers Reaction paper by Annika According to Expedia Media Solutions average social media user spend about two hours and 25 minutes per day using social networks. Nowadays being in social media is more than just scrolling the feed, liking and following. It’s engagement between users and content creators. Also focus…
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Insights for the new world of travel is report series. Each report discusses different topics regarding contemporary tourism, and they help/give the travel sellers new perspectives on how to create a new kind of tourism for the new world of travel. My reaction paper was about “Omnichannel” report. Text describes today’s tourism activities and how…
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Kansikuva blogipostaukseen. “Traveling” (Kuva: Gmellerbeck.com)
Read moreGoogle My Business, lyhennettynä GMB, on maksuton verkkotyökalu, jonka tavoitteena on auttaa yrityksiä näkymään paremmin Googlen hakukoneessa sekä karttapalvelussa. Se on oiva työkalu yrityksille erottautua muista ja lisätä yrityksen tunnettavuutta. Tässä blogipostauksessa tutustutaan Google My Business -palvelun ominaisuuksiin ja siihen kuinka sitä voi hyödyntää matkailualalla.
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My name is Sonja Ivanoff. I´m a Finnish freelance sommelier entrepreneur. Seventeen years ago my passion for wines brought me to work in a restaurant. Restaurant was the easiest and smartest place where I could learn about foreign gastronomy and wines. As long as I can remember I have dreamed about travelling. I have always…
Read moreWriter: Jouni Satta What is it about? The text evaluates how the past years and especially the covid-19 pandemic affect the future changes in how businesses should be operating in the future. From these, they list 12 central ongoing trends which include such as the rise in heightened demand for highly personalized, secure, and authentic…
Read moreTikTok on puhelimeen ladattava sovellus, jossa voit jakaa lyhyitä, 15 sekunnista 3 minuuttiin kestäviä videoita. Voit vapaasti muokata videoita erilaisten filttereiden, efektien, äänitehosteiden sekä musiikin avulla. Sovelluksen käytössä oikeastaan vain mielikuvitus on rajana! Videoita löytyy sovelluksesta ihan laidasta laitaan. TikTok toimii niin vapaa-ajan viihdykkeenä, kuin myös informaation ja uutisten välittäjänä. Kuinka aloittaa “tiktokkaus”? Lataa sovellus…
Read moreItse olen opiskellut valokuvausta ja visuaalista journalismia, joten asia on minulle jokseenkin tuttu. Valokuvaus on vapaata harrastamista ja monet ihmiset esimerkiksi ottavat kuvia loma matkalla. Moni sosiaalisen median käyttäjä julkaisee näitä kuvia sitten kaikkien tai kavereiden nähtäväksi. Sosiaalista mediaa käytetään nykymaailmassa paljon kaupallisesti hyödyntäen. Monet eri yritykset ottavat sosiaalisen median ihmisiin yhteyttä tehden yhteistyötä. Tämä…
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Storiesin eli tarinoiden avulla pystyt luomaan oman tai yrityksesi tarinan Instagramiin. Tarinat eli storiet näkyvät 24 tuntia, jonka jälkeen ne poistuvat. Tarinoiden linkkiominaisuus on käytössä yritystileillä, joissa on yli 10 tuhatta seuraajaa. Reelsien avulla tuotetaan ja jaetaan lyhyitä videoita. Yksi reels eli kela on video, joka kestää 3-30 sekuntia. Instagramin kelojen keskeinen osa on usein ääniraita…
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Introduction to the tool Instagram is a social media tool where you can post videos, photos and reels, it can be used for connecting with friends, persons of interest or as it is in this case, using Instagram to work and market your business. Using Instagram in the tourism industry and finding your target audience…
Read moreSri Lanka is known for its green nature, wildlife, beautiful beaches, culture, history and tea plantations. You can go for a hike in the beautiful area of Ella, visit one of the many national parks, visit temples or museums or maybe go surfing to one of the beautiful beaches in Sri Lanka. There is something…
Read moreAll parents know that even thinking of a holiday with a toddler might cause some sweating. So, what is the secret key to make your family vacation relaxing? There is no direct answer that would make your holiday the best. With these tips you can make it more comfortable and easier.
Read moreThrowback to Summer ’22 Welcome to my throwback story about my days in Nuorgam last summer. My summer job ended at Nuorgam’s Holiday Village last month. My last day at work was 10th of August. But let’s start from the beginning. When I arrived in Nuorgam, it snowed. Yes, at the start of June it…
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Kuinka kiinnostuksesi valokuvausta kohtaan voi innostaa sinut amatööri valokuvaajaksi? Tässä vinkkejä pohjautuen kokemukseeni, kuinka aloittaa valokuvaus ja kehittyä amatööri valokuvaajaksi.
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Last year I started climbing and I was instantly hooked. In this blog I aim to summarize the most important “3 reasons why you should try rock climbing”: It increases your strength, flexibility and overall fitness. You overcome, not just, physical but also mental barriers ad improve your mental health in the progress. You have…
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Why grandmoms hobbies? I love knitting and crocheting. Crafting gives me a moment of my own, peace of mind, my therapy. I love to watch tv while knitting with no rush, or listening to lectures and keeping my hands busy at the same time. Crafts are my “get away” from my scheduled life as a…
Read moreIntroduction This reaction paper is based on “How to Provide an Excellent Customer Experience in the Digital Age” – a white paper that deals, according to its name, with customer experience and digital era in which we live now. The white paper looks at issues related to customer experience with different angles: what is a…
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My story about my workplace and what kind of company Iloranta is and how much I like working in there.
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Autumn foliage, or “ruska” in Finnish, is absolutely one of the musts you need to experience in Finland. The best place to get a glimpse of it is the northernmost Finnish Lapland which consists of the municipalities of Inari and Utsjoki. And the best time to experience it is usually the second and third week…
Read moreI have noticed that nowadays many people are struggling with the same issue that I have, studying and working at the same time. How to combine these things? I wanted to share some thoughts and tips that I have found useful in my situation, hope I can help someone or at least share some support…
Read moreThe expectations of people have changed in an age of a digital era. But what haven’t changed is the essence of customer experience and customer experience management. The article discusses the necessarity of separating digital customer experience from overall customer experience. But as customer experience is owned emotionally by customer themselves and meeting companies in…
Read moreOnko sinulla intohimoa johonkin? Jokaisella meillä on johonkin intohimo. Oli se sitten ruuan laittaminen, kirjojen lukemiseen tai matkustamiseen. Itselläni intohimo on kiintynyt yhteen asiaan Japaniin. Japanin kieli, kulttuuri ja ruuan laitto on intohimoa minulle. Yhdeksän vuotta sitten kauan pyydettyäni vanhemmiltani pääsin käymään Japanissa. Tämä oli vahvistus itselleni siitä, että rakastan Japanin kieltä ja kulttuuria. Tästä…
Read moreMy text for this post was essential guide, social media for events. It is written by this company called buffer wich is social media management platform and it has more than three million customers. They use 9 step guidance in the article. This texts helps you understand how to pick social media platforms suiting for…
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Aluksi haluan sanoa, että omat yöpymiskokemukseni luonnossa rajoittuvat vain yhden yön yöpymisiin (sekä niiden yrityksiin). Muutoin minulla on kokemusta luonnossa liikkumisesta päiväretkien muodossa sekä sienestyksen ja marjastuksen kautta. En siis missään nimessä ole ammattilainen mutta näistä kokemuksista olen kuitenkin oppinut kantapään kautta asioita, joita haluan jakaa nyt teidän kanssanne!
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Yucatán’s island gem Isla del Holbox invites to relax A paradise island where it is okay to do nothing! When planning a trip to Mexico, include few days at least in this paradise. It’s a perfect place to relax around friendly people, colorful houses and crystal clear water and white beaches. And also great news…
Read moreI´ve always been interested in traveling. Mostly to Europe, because as a student it might be cheaper than going to America or other places outside Europe. Most students need to save a lot of money before traveling abroad. Students usually don´t know how to maintenance a budget or don´t have a stable money source. I…
Read moreThe call of the forest Have you hear the call of the forest? We Finns are the forest people. The majority of Finns say that the forest is important in their lives. And so it is to me.
Read moreI read a short eBook guide from Five9 Making Customer Service a More Human Experience, which introduced different ways to make a customer service a more human experience. While reading the guide you will find out meaning of the term “human experience”, what the term includes, how to use it in real world and what…
Read moreThis article is called ” Empathy in customer service – A Consumer Survey and Practical Guide”. It is tells about a survey wich was maked by Customer Contact Association (CCA) in 2013 for call centre managers. Purpose of this survey was exploring the most important traits required of modern-day contact centre agents. Empathy emerged as…
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How to start blogging? Notice that in the title, Heading 2 was used. Heading 1 is for the title only. In the following, a numbered list is used. These both affect SEO.
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