Insights and Tips for travel marketers
Reaction paper by Annika
According to Expedia Media Solutions average social media user spend about two hours and 25 minutes per day using social networks. Nowadays being in social media is more than just scrolling the feed, liking and following. It’s engagement between users and content creators. Also focus is moving towards quantity over quality and digital marketers are more relationships than just numbers. Expedia Media Solutions gathered some useful tips and engagement examples to see in person how peoples behavior is change in social media and how should also content creators change too. (Expedia Media Solutions))
3 points
1. Expedia Media Solutions brings with good examples how social media users behavior and also how data base analyze it differently than before (Expedia Media Solutions). And I can see that too as a content creator in my job I have been following close activity in our channel. Now we don’t just follow how many “likes” and “follower” account or person has, but more about engagement in that channel. How the channel is “tag” to visitor’s own posts. How many comments, shares or visits the main channel has through different posts. (Expedia Media Solutions).
2. One surprise for me was how the article brought Facebook as one main channel for travel marketers to use as to share content (Expedia Media Solutions). Being born in ’92, Facebook was one of the first platforms to use and maybe there for feels little bit outdated.
3. Posts, blogs, reels and videos needs to be fun and visually appealing to attract attention. It’s a good point and quite accurate, at least that’s what I think. Why otherwise anybody would watch any content? Even in the article speaks about travel sector and marketers, I think it’s accurate for all kind of content creating for social media.
How to keep on track
Nowadays everything change rabidly. As a social media creator, you need to know your market. (Expedia Media Solutions). Expedia Media Solutions brings up good points that any content creator should know.
“Know your audience: that way you can create interesting content”
“Let them know what kind of action YOU want THEM to do”
“Know you facts and be consistent with your posts”
As a content creator you need to fast and also engagement with your followers and channel activities overall. This all support idea about “influencers” as creators influence people to think, to act, reacting to their posts and subject on matter. I think this is a big thing to understand and act according to the facts.
Reference
Expedia Media Solutions, Social media and travel sector – Insights and tips for travel marketers, Expedia Group Media Solutions. Viitattu 23.9.2022 Expedia. Social Media and the travel sector. Insights and tips for travel marketers