Insights for the new world of travel is report series. Each report discusses different topics regarding contemporary tourism, and they help/give the travel sellers new perspectives on how to create a new kind of tourism for the new world of travel.
My reaction paper was about “Omnichannel” report. Text describes today’s tourism activities and how covid-19 has affected the industry. The topic in this text is, I think, important in this era of tourist activity. Report expands readers mindset and brings good new perspectives to this the subject area.
The inscription well describes the growth and expanded use of network in tourism. It is becoming more and more omnichannel. Modern travelers are looking for the best customer experiences. It doesn’t matter are you working in business travel, hospitality, online or even aviation; the customers want memorable and more personalized tourist experiences for themselves. Customers use a different kind of channels for example booking a holiday. It’s very important to companies be there to service customers seamlessly not caring what channel they have used. (Amadeus. For the new world of travel. Omnichannel.)
Some key messages
I think it’s very important to notice different affects what omnichannel brings to the tourism. In my point of view the are couple key messages in text that are great:
-Understand travelers’ behavior through the channel
-Monitor and exploit customer activity across different channels and use it to improve your own tourism business
-In great omnichannel strategy is vital observe and answer for traveler needs
From the perspective of the company, it is important to note which things grow your own business and which things weakens it. This spoken omnichannel clearly increases the company sales.
It’s very important to understand what the traveler want and how to give them a great experience. By understanding we can increase tourist confidence and at the same time reform the industry. When the companies follow their customer’s different behaviors and creates a joined-up experiences on the internet travel sellers can more easily stand out in marketplace.
Three most interesting points in my opinion
The article contained a lot of good thoughts and facts. I raised three of them to this list. These three things are suitable to be the key claims, the most interesting points or even be the main results of this text. Number one is based on the results of the studies in the text. The other two is described in the text but I have summarized the main features and examples to you.
- Companies that use omnichannel strategies retain 89% of their customers and the companies that don’t use these kinds of strategies only retain 33% their customers. (Amadeus. For the new world of travel. Omnichannel. 3.)
- How covid-19 has affected the use of omnichannel. Covid has also created different challengers in travel industry; negative and positive. The epidemic has kind of forced customers to use different channel and devices, because physical travel was not safe. That has expanded awareness of the name Omnichannel
- Walt Disney and their omnichannel journey. Walt Disney World has this thing called ‘MagicBands’. The company uses this to give customers fully personalized, omnichannel experience throughout Walt Disney World Resorts. With the help of MagicBand all channels work together and provides comprehensive logical experience to customers.
Though these points I knew how to sell-internalize the concept of omnichannel and it helped me understand the bigger picture of this subject.
Conclusions, main results and effect
In my opinion the main findings of this report were that the companies that include omnichannel strategies in their enterprise maintain their sales better. When company integrates all their channels into omnichannel the customers stay in the same company In that way customers become more loyal and they also spent more money on the company. Omnichannel delivers a consistent support to customers.
I think that the text changed my point of view regarding online behavior. I didn’t know all the ways omnichannel works and the word was all new to me. This text teaches me a lot and helped me to understand certain things when talking about business marketing, for example. Companies that uses omnichannel strategies in their business gain visibility, new customers and also retain their customers better. I think omnichanneling also increases the