Introduction: The Significance of Customer Journey Orchestration In today’s rapidly evolving digital environment, businesses face the challenge of balancing customer-centricity with operational efficiency. The article Why Customer Journey Orchestration Should Be at the Core of Digitisation and Digital Transformation explores how organizations can affect customer journey orchestration (CJO) to enhance customer interaction, increase revenue, and…
Read moreMitä empatia on? Empatian osaamisen merkitys asiakaspalvelussa? Miten hyödynnät taitojasi asiakaskohtaamisessa? Tänä päivänä, kun asiakkaat ovat stressaantuneempia ja ahdistuneempia kuin koskaan, kyky luoda turvallisuuden tunnetta, välittämistä ja empatiaa asiakaskohtaamisiin on suuri arvo niin yritykselle, kuin työntekijällekin. Asiakkaat, joiden tunnetilasta korostuu viha tai vaikkapa järkytys, niin on tärkeää, jotta osaat näyttää, että ymmärrät ja välität. Tämä…
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The video I chose to watch for this reaction paper task was about digital marketing and how to make it successful. The video concentrated mostly on customer journey and marketing funnel tools and it presented basic knowledge that everyone who is running a business or working in a marketing team should know. It highlighted the…
Read more(Photo: Unsplash) (Photo; As I read 2022 Event Trends Report, I was expecting to see text about the trends that were big in 2022. I am interested in events and work in the field, which is why I chose the report. As events also have to follow the trends as well as create them, I…
Read moreBEURS X C’VENT Beurs Van Berlage is a building in Holland build in 1896-1906. Main use is for conferences but it is also used as a venue to host a parties, exhibitions, concerts etc. Even the King and Queen of Netherlands held their wedding there in 2002. It is located exactly in the central of…
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In the article, Customer Service Trends 2023, the focus is on the influence of AI tools evolving customer service and how to make smarter decisions while using it. The 7 trends discussed were forecast based on data from two different surveys and those combined with product usage data from existing customers. Customer services are under…
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The Earth has been going through years of big changes for the past four years. People’s movements on Earth have undergone major changes. Climate change, COVID and then the war in Ukraine. Obtaining visas has been tightened and the challenging financial situation has limited who can travel. Can the future megatrends in travelling be predictable…
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This article claims to introduce everything the modern event planner should know about marketing a conference or professional event – in 26 pages. I have quite a long a wide experience in organizing different types and sizes of events and was really into reading this article and see if there would be something new regarding…
Read moreI chose the social media trends report as the topic. I do not use the social media very much so I thought that through this text I would get to know more about it. This will definitely be useful for me in the future. Social media is a modern so it would be good to…
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(Photo: IStock) What is the new generation customer experience? In this blog text, we will discuss how business process outsourcing (Bpo) helps the company to focus on the customer’s needs. Since customer experience (cx) has become the “battlefield” of customer loyalty in modern times, more companies have started to outsource their operations to third parties…
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