Video sharing platform YouTube
In this blog we introduce an online video sharing platform YouTube. YouTube was established in 2005 and is now owned by Google. It seems to be one of the most popular websites and social media platforms which makes it an excellent choice to promote tourism brands.
People around the world watch all sorts of videos from music videos to life hacs. It has over 100 million registered users and videos are watched around six billion hours monthly! Read more.
How to get started
For tourism brand YouTube is ideal platform for marketing, creating travel content and reaching new customers. Here’s an easy 5 step introduction to How to create a YouTube channel for a brand
1: Create Google account for your brand – Go to YouTube and click “Sign in”
2: Start a new YouTube channel – On YouTube homepage you can create a channel for your brand
3: Channel’s layout – Klick the “customize my channel” to get started and you’ll see options for customizing layout, branding and basic info
4: Channel’s branding – You can adjust your channel’s branding in three areas; Profile picture, Banner image and Video watermark
5: Customize your channel’s basic info – name, handle, description, channel URL, links and contact info
Tips for videos and channel’s visibility
So how to use video sharing platform YouTube correctly? Google offers lots of tips for videos and wide instructions for example optimizing, editing and for production. You can read more here. After you create a YouTube channel for your brand, make sure it’s easily discoverable! Be active on channel and post videos regularly. Remember to optimize your videos with correct keywords in your video titles and descriptions. Create an interesting video thumbnails to get more viewers!
Think what your customers enjoy to watch and remember to keep videos short. Share and promote your YouTube content on your other social channels, like your social media or websites, e-mail marketing or write a blog! This blog is very useful to read about YouTube marketing strategies!
Analytics
YouTube Analytics gives you overall analyze of your channel and helps you understand your data like content, audience and personalized insight about what’s happening at your channel. Analytics is helpful and handy tool for marketing planning.
Example tourism company
“Welcome to Ruka-Kuusamo! Here you’ll find tips for your holiday in all year round destination. Let’s begin your adventure in Finnish Lapland! We are the official travel site of Ruka-Kuusamo.” Finnish tourism brand Ruka-Kuusamo share marketing videos on YouTube. There are over 2,5 million views on their videos in the last six years! Video contents has sorted mostly by seasons and there are links to all their social channels and official website. We belive Ruka could use ChatGPT’s help for example to get ideas or scripts for marketing videos. It doesn’t make videos but ChatGPT can give a lot of different ideas how to make content.
Own impression of YouTube
Our impression on YouTube is based on wide range of tutorials! We, writers have been looking tutorials from basketball to Excell. Actually we didn’t see YouTube as a social media platform or a marketing channel in tourism, but this workshop has taught us many interesting perspectives on YouTube.
Sources:
What is YouTube https://edu.gcfglobal.org/en/youtube/what-is-youtube/1/
How to create a YouTube channel https://sproutsocial.com/insights/how-to-create-a-youtube-channel/
YouTube as the marketing tool for tourism https://reelnreel.com/youtube-as-the-marketing-tool-for-tourism/
Video tips https://support.google.com/youtube/answer/12931897?sjid=8042772207757168536-EU#zippy=%2Cbasic-features%2Cproduction%2Cpolicies-guidelines%2Cbuild-community%2Cunderstand-your-performance%2Cmake-money-on-youtube
How YouTube Analytics work https://support.google.com/youtube/answer/9002587?hl=en&co=GENIE.Platform%3DAndroid
Ruka-Kuusamo https://www.youtube.com/@rukakuusamo
I’ve been watching viral videos from youtube but that’s about it! It was really interesting to learn from your post about many new things and how one uses utube. It is a very popular platform among influencers and I feel like if someone wants to become influencer here are some excellent tips and tricks how to get started! Very comprehensive post. Thank u
Thanks! It was an interesting journey to explore YouTube world!
Also liked the output on your blog writing. Easy to read and you used a lot of pictures. I found a several links and nice amount of keywords.
Hi! It was nice to learn more about Youtube and I haven’t also tought Youtube as a tool in tourism business. I think I have never published any of my own videos in Youtube, so it was nice to read about how to do that. Ofcourse I have watched videos in Youtube, but I don’t use it that regularly.