The video I chose to watch for this reaction paper task was about digital marketing and how to make it successful. The video concentrated mostly on customer journey and marketing funnel tools and it presented basic knowledge that everyone who is running a business or working in a marketing team should know. It highlighted the…
Read moreThe smart event marketing playbook
This article claims to introduce everything the modern event planner should know about marketing a conference or professional event – in 26 pages. I have quite a long a wide experience in organizing different types and sizes of events and was really into reading this article and see if there would be something new regarding…
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