Customer Journey Orchestration

Introduction: The Significance of Customer Journey Orchestration In today’s rapidly evolving digital environment, businesses face the challenge of balancing customer-centricity with operational efficiency. The article Why Customer Journey Orchestration Should Be at the Core of Digitisation and Digital Transformation explores how organizations can affect customer journey orchestration (CJO) to enhance customer interaction, increase revenue, and…

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Empathy and the future

“Empathy in digital age” I have watched cognitive neuroscientist Katri Saarikivi’s TEDx talk on Youtube. The speech was called “Empathy in digital age” and, as the name tells, it was about empathy and it’s compatibility with the digital age. Saarikivi first explained what empathy is and how empathy works in our brain, how it can…

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