Introduction: The Significance of Customer Journey Orchestration In today’s rapidly evolving digital environment, businesses face the challenge of balancing customer-centricity with operational efficiency. The article Why Customer Journey Orchestration Should Be at the Core of Digitisation and Digital Transformation explores how organizations can affect customer journey orchestration (CJO) to enhance customer interaction, increase revenue, and…
Read more(Photo: Unsplash) (Photo; As I read 2022 Event Trends Report, I was expecting to see text about the trends that were big in 2022. I am interested in events and work in the field, which is why I chose the report. As events also have to follow the trends as well as create them, I…
Read moreBEURS X C’VENT Beurs Van Berlage is a building in Holland build in 1896-1906. Main use is for conferences but it is also used as a venue to host a parties, exhibitions, concerts etc. Even the King and Queen of Netherlands held their wedding there in 2002. It is located exactly in the central of…
Read more
My theme is event marketing – How to boost attendance through social media. I chose this theme because it’s interesting, that social media has so huge role nowadays. I am also quite familiar with this topic, because in last spring I was involved with this event as a school project. I worked this project as…
Read more