I chose the social media trends report as the topic. I do not use the social media very much so I thought that through this text I would get to know more about it. This will definitely be useful for me in the future. Social media is a modern so it would be good to have courses how to use it. As an old person I would definitely go for it.
The report tells how and why brands should use social media in marketing. The report discussed the most popular trends in social media. The text says how important it is for the companies to be on social media. An increasingly large part of the company’s sales comes through it. There we look for information, shop and chat with friends. Generation Z uses it more for searching information than search engines.
Nine out of ten on social media marketers says that building an online community is an absolute must to success in 2023. If 90% says that social media is an important tool for business growth then I have to believe it. Facebook and Instagram are the most popular. I think soon TikTok will be even more popular than Facebook and Instagram. I have seen and heard how much people use it nowadays.
Research shows that 80%of consumers buy their products through social media rather than using a third party lika Amazon. This was completely new information for me. I have always thought that consumers buy their products through that third party. I personally use Zalando for example. I had to think for a while whether this statement could be true. Or I’m rally that old and I don’t understand anything about social media. I always imagine that social media only advertises products and doesn’t sell them.
The companies’ customer service also works on social media. 76% of companies say that they have costumer service in use on social media. More and more often customers contact companies via DM. And companies respond to these messages. Personally I prefer calling or e-mailing. At least they make me feel safer when there is a more official address or number to contact. I do understand that this method of operation is modern. But then we are always warned that anyone can appear as any company or person on social media. So the company must market itself and create a reliable company.
Report says that “In the past year TikTok surpassed Google as the primary source of information for Gen Z”. The results of this report depress me and make me feel really old and yet I’m only 33 years old. It sounds crazy that people are looking for information on TikTok rather than Google. How are search engines doing when all information is searched through social media? Google, I promise to use you in the future.
Conclusions from the report
- Now finally believe that social media has a future
- People older than you also use social media and know how to use it
- In the future if you dream of your own business learn to use the different social platforms
- The report shows that in the future most sales will be made on Facebook ans Instagram
Reading these results let me thinking of how for example clothing stores in shopping malls do. Will all work be done via computer soon?
The text made me think about whether we spend too much time on the phone and computers.
I learn how important it is to advertise and sell on social media if you want to be successful. If only someone would teach me how to use it.
References: Global social media trends report 2023.