Tips on how using photos to advertise on social media is effective

Social media is a very powerful tool in good and bad in marketing your business. When marketing on social media, you need to focus on catching the eye of a possible customer fast as the consumers these days have a very short attention span. As they say, a photo can tell a thousand stories, which is why businesses should use photographs on their social media posts.

Businesses should understand the importance of photos for social media. Photos help catching the attention of your audience and keep them interested as well as help them remembering you. The more interesting the photo is for the person seeing it, the more likely they are to read the post. Photos also allow businesses to earn attention, deliver information and improve engagement with consumers. As some of our social media platforms are based on photography such as Instagram and Snapchat for example, using photographs is often essential.

In short, some tips for using photos on social media;

1. Make sure you have an idea behind your photos
2. If you can use your own photos, use them. If not, use photos you have the right to use and give credits when they are due
3. Take clean, clear photos
4. Take variety of photos
5. Don’t be afraid of taking funny photos
6. Edit the photos to bring out the best in them

But the internet is full of pictures, it’s easy to just choose one and go on with it? The answer is no. Using just any photo is not legally allowed because of copyright laws. While there are websites offering free to use photos out there, the best way to market your business is producing the photos you use yourself. When you’re using stock photos or photos someone else has taken, it’s important to give credits.

While quality is important, businesses shouldn’t be discouraged if they cannot fit a professional photoshoot for their company in their budget. These days every phone has a good quality camera, which is easy to start with. Businesses should focus more on delivery. What do you want to tell with your photos? The photos you upload are a representation of you, but is focused on your audience instead of you. Editing your photos is sometimes a good idea to bring out the vivid colours or fix lighting problems. With editing, you can even remove objects from the photo.

After you have set your mind what you want to deliver, it’s time to start taking photos. Good tips for a good photo are found all over the internet. With your idea in mind, make sure you get a photo that’s clean, focused and has enough light. Cluttered photos send a messy image of our company to the consumer and might even affect your business negatively. Grid lines are a great help for balancing the space on your photos. It’s also a good idea to take a lot of photos from various angles and perspectives. If business keeps uploading the same type of photos continuously, the audience gets bored. This is why you shouldn’t be afraid to use some personality and funny photos as well at times.

Not every picture has to be amazing, sometimes people prefer something they find funny. While good quality pictures look good, they don’t always tell the genuine side of your business. An of course, if your customers upload photos of their own trip related to your business, it’s a good idea to share their post on your social media – you get interactivity with your customers and show your audience a genuine experience without breaking the copyright law.

Though marketing on social media takes time, it is also often budget friendly option for businesses. It’s a lot of trial and error, but as in a lot of other things, in social media also consistency is the key. Now, with these tips on your hands, it’s time to show what your business offers to the world!