{"id":580,"date":"2023-09-27T16:03:02","date_gmt":"2023-09-27T13:03:02","guid":{"rendered":"https:\/\/blogi.eoppimispalvelut.fi\/cemit2023autumn\/?p=580"},"modified":"2023-09-27T16:14:28","modified_gmt":"2023-09-27T13:14:28","slug":"social-media-tools-video-sharing-platform-youtube","status":"publish","type":"post","link":"https:\/\/blogi.eoppimispalvelut.fi\/cemit2023autumn\/social-media-tools-video-sharing-platform-youtube\/","title":{"rendered":"Social Media Tools – YouTube"},"content":{"rendered":"\n

Video sharing platform YouTube<\/h2>\n\n\n\n

In this blog we introduce an online video sharing platform YouTube. YouTube was established in 2005 and is now owned by Google. It seems to be one of the most popular websites and social media platforms which makes it an excellent choice to promote tourism brands. <\/p>\n\n\n\n

People around the world watch all sorts of videos from music videos to life hacs. It has over 100 million registered users and videos are watched around six billion hours monthly! Read mo<\/a>re<\/a>.<\/p>\n\n\n\n

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YouTube. Photo: Pixaby<\/figcaption><\/figure>\n\n\n\n

How to get started<\/h2>\n\n\n\n

For tourism brand YouTube is ideal platform for marketing, creating travel content and reaching new customers. Here’s an easy 5 step introduction to How to create a YouTube channel for a brand<\/a><\/strong>
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1:<\/strong> Create Google account for your brand – Go to YouTube and click “Sign in”<\/p>\n<\/div>

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2: <\/strong>Start a new YouTube channel – On YouTube homepage you can create a channel for your brand<\/p>\n<\/div>

\"Create<\/figure><\/div>\n\n\n\n

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3:<\/strong> Channel’s layout – Klick the “customize my channel” to get started and you’ll see options for customizing layout, branding<\/em> and basic info<\/em><\/p>\n<\/div>

\"Customize<\/figure><\/div>\n\n\n\n

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4:<\/strong> Channel’s branding – You can adjust your channel’s branding in three areas; Profile picture, Banner image and Video watermark<\/p>\n<\/div>

\"Customize<\/figure><\/div>\n\n\n\n

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5:<\/strong> Customize your channel’s basic info – name, handle, description, channel URL, links and contact info<\/p>\n<\/div>

\"Customize<\/figure><\/div>\n\n\n\n

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Tips for videos and channel’s visibility<\/h2>\n\n\n\n

So how to use video sharing platform YouTube correctly? Google<\/em> offers lots of tips for videos and wide instructions for example optimizing, editing and for production. You can read more here<\/a>. After you create a YouTube channel for your brand, make sure it’s easily discoverable! Be active on channel and post videos regularly. Remember to optimize your videos with correct keywords in your video titles and descriptions. Create an interesting video thumbnails <\/em>to get more viewers! <\/p>\n\n\n\n

Think what your customers enjoy to watch and remember to keep videos short. Share and promote your YouTube content on your other social channels, like your social media or websites, e-mail marketing or write a blog! This blog<\/a> is very useful to read about YouTube marketing<\/em> strategies!
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Analytics<\/h2>\n\n\n\n

YouTube Analytics gives you overall analyze of your channel and helps you understand your data like content, audience and personalized insight about what’s happening at your channel. Analytics is helpful and handy tool for marketing planning.<\/p>\n\n\n\n

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