{"id":646,"date":"2023-09-30T19:11:38","date_gmt":"2023-09-30T16:11:38","guid":{"rendered":"https:\/\/blogi.eoppimispalvelut.fi\/cemit2023autumn\/?p=646"},"modified":"2023-09-30T19:11:39","modified_gmt":"2023-09-30T16:11:39","slug":"social-media-tools-in-use-tiktok","status":"publish","type":"post","link":"https:\/\/blogi.eoppimispalvelut.fi\/cemit2023autumn\/social-media-tools-in-use-tiktok\/","title":{"rendered":"Social Media Tools in Use – Tiktok"},"content":{"rendered":"\n

This blog post is a guide on how to use Tiktok to your advantage. On this page, you can find examples on how tourism businesses can use Tiktok in their Social Media Strategy.<\/p>\n\n\n\n

What is Tiktok?<\/h2>\n\n\n\n

TikTok is a video-sharing app that allows users to create and share short-form videos on any topic. It\u2019s mainly mobile-based, although you can still watch TikTok videos using the web app. The platform allows users to get creative with their content using filters, stickers, voiceovers, sound effects, and background music. (Werner Geyser<\/a>, December 30th, 2022)<\/p>\n\n\n\n

How to get started?<\/h2>\n\n\n\n

Geri Mileva<\/a> (December 9th, 2022) wrote and published the following guide on setting up your TikTok account on the Influencer Marketing Hub<\/a> website:<\/p>\n\n\n\n

<\/p>\n\n\n\n

Creating A TikTok Account<\/strong><\/p>\n\n\n\n

Go to Google Play or the App Store and download TikTok. As soon as you\u2019re done installing and opening the app, it will start displaying videos. In TikTok, you don\u2019t need an account to start browsing videos. <\/p>\n\n\n\n

But to start recording and posting videos, you need to create one. <\/p>\n\n\n\n

TikTok makes it easy to sign up by allowing you to connect your existing accounts like Facebook, Gmail, or Twitter. You can also create a standard username and password using your email or phone number.<\/p>\n\n\n\n

If you decide to use your phone number, TikTok will assign a generic username like user1234567. If you use your email address, you get a personalized ID. Don\u2019t worry\u2014you can always change your username later.<\/p>\n\n\n\n

TikTok will also ask for your birthday (you need to be 13 years old to use the app). In the US, users under 13 years old are placed in a Younger Users<\/a> experience where guardians can monitor their online experience.<\/p>\n\n\n\n

Editing Your TikTok Profile<\/strong><\/p>\n\n\n\n

Once you\u2019ve created your account, you can edit your profile. Just tap the icon at the bottom right corner that says Profile. This will display your photo, the number of users you\u2019re following, your followers, and the total number of likes your posted videos received. It also shows the videos you\u2019ve posted and liked. <\/p>\n\n\n\n

To begin editing your profile, just tap the Edit Profile<\/em> button. You can upload your photo or use a profile video. You can change your name and username, write an 80-character bio, and link your Instagram, YouTube, and Twitter profiles.<\/p>\n\n\n\n

For influencers<\/a> with established followings on other platforms, a great way to boost your TikTok account is by associating it with your more popular channels. Linking your other accounts also makes it easier to share TikTok videos across different platforms.<\/p>\n\n\n\n

TikTok accounts, by default, are public. Anyone can see your profile and the videos you post. You can adjust this by clicking the three lines in the top right corner of your profile. Select the Settings and Privacy option and toggle the option for Private Account. Remember that when you make your account private, you need to manually approve every user request to follow.<\/p>\n\n\n\n

Alternatively, when you start posting videos, you can also set individual videos\u2019 privacy settings to private. <\/em><\/p>\n\n\n\n

Geri Mileva<\/a> wrote the entire previous step-by-step guide.<\/p>\n\n\n\n

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Photo: Solen Feyissa<\/a>.<\/figcaption><\/figure>\n\n\n\n

How to utilize the app in tourism business?<\/h2>\n\n\n\n

TikTok is being increasingly used by tourism business. TikTok is excellent app for marketing and engaging new audience and it can help travel industries to achieve their business goals. The app is also low cost, so you don\u2019t need much money to utilize it. Hashtag #TikTokTravel is one of the most popular hashtags on the platform, with a hugely impressive 20.8 billion views. For example using this hashtag is a fantastic opportunity for tourism and travel companies to get started on TikTok and promote their destinations or activities.<\/p>\n\n\n\n

Some tips for taking over TikTok:<\/h3>\n\n\n\n
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  1. Don\u2019t start creating content straight away. Instead, take your time to study how TikTok\u2019s algorithm works and see what does and doesn\u2019t work. Check out the most popular travel profiles and see what sort of videos they are releasing. Only start pushing out content once you feel confident with the platform, and of your messaging.<\/li>\n\n\n\n
  2. Check your social media goals and define your own target group. Also find out who are your competitors. Who do you hope to reach on TikTok?<\/li>\n\n\n\n
  3. TikTok is different from Instagram, Facebook, and YouTube, so your audience requires unique content.<\/li>\n\n\n\n
  4. Don\u2019t be afraid to repost other accounts. There will be amazing content out there that highlights your destinations or activities so share it! This can also be a great way to forge some new marketing partnerships that you might not have previously considered.<\/li>\n\n\n\n
  5. Don\u2019t focus on your number of followers, interactions are the crucial metric to measure. Look at your views, as the TikTok algorithm favors posts that generate high levels of interactions in the first hour.<\/li>\n\n\n\n
  6. Hashtags are incredibly important on TikTok. Be imaginative in creating your own hashtags, which you can share with your clients upon booking.<\/li>\n\n\n\n
  7. Choose your music wisely! By choosing popular songs in streaming charts, or fun local tracks from off-beat destinations, you can help your posts gain more traction.<\/li>\n\n\n\n
  8. Involve your team. People love to see behind the scenes of a brand so consider featuring your employees in posts. Seeing the people behind the company allow your audience to relate with your brand on a more personal level, and TikTok is a great platform for this.<\/li>\n\n\n\n
  9. Be consistent. In order to succeed on TikTok, you have to post regularly. It is a fast-moving platform and there is a constant stream of fun and unique content. You should have a posting calendar and schedule, but also be flexible enough to react to current trends as and when they are happening. <\/li>\n<\/ol>\n\n\n\n

    Read more.<\/a><\/p>\n\n\n\n

    What grabs people’s attention?<\/h2>\n\n\n\n

    TikTok is really popular among young people, but this does not mean that the older generation does not use the application. Really important is to find out what kind of content your target group likes and start implementing something similar.<\/p>\n\n\n\n

    A hook is the first couple of seconds of a TikTok video that catches the audience\u2019s attention. This can be done through on-screen text, saying something intriguing, or fast movement at the start of the video. <\/p>\n\n\n\n

    For example:<\/strong><\/p>\n\n\n\n