Introduction This article is wide, and the subject is about the journey that customers take when they interact with companies. interaction refers to all channels between the customer and the company. There are lot of ways that customers can interact with the company, for example those with human interaction like calls, fully automated channels like…
Read moreHow to make a customer service a more human experience?
Even if the customers want to be served quickly and quite many services have gone and are going online, customers still want human experiences. According to The Five9 COVID-19 experience showed that empathy and human connection between brands and customers are very important. Companies using contact centers should think about customers needs when architecting contact…
Read moreIntroduction
Who am I? I am Nina Välimäki. I am 28. I live in Kyröskoski. Kyröskoski is located in Pirkanmaa. My family includes my husband, i also have a sister. I don’t have any pets yet but i want to have a dog some day. I work as a waiter. I have graduated from high school…
Read moreDigitaalisten kanavien optimointi
Matkailualan markkinat ja promootiot Reaktiopaperini aiheena on Visit Finlandin projekti, joka on julkaistu joulukuussa 2017.Projektin päätavoitteena oli pyytää ORC Internationalia tekemään markkinatutkimusta digitaalisen markkinoinnin nousevien trendien tunnistamiseksi ja aluekohtaisten digitaalisen markkinoinnin suositusten kehittämiseksi Visit Finlandille yhdeksässä eri maassa. Maat, joita projektissa tutkittiin, olivat Iso-Britannia, Saksa, Alankomaat, Ranska, Japani, Etelä-Korea, Venäjä, Kiina sekä Italia. (Visit Finland…
Read more10 event trends 2020
Article introduction The article discusses the developing and expected event trends of 2020. The beginning of the article tells about the rise of remote meetings and events, and how these will be organized in the future, reducing unnecessary flights, so companies can help in the green transition, because the event industry is the second biggest…
Read moreLOOKING TO THE PAST FOR A DIGITAL FUTURE
Twenty years ago if I was planning a trip I could just buy tickets to some place, buy a travel guide and maybe get some tips with a friend. Last autumn I travelled to a place, and the whole planning was made on the internet. Before the trip I booked the hotel, restaurants, places to…
Read moreMarkkinointi digitaalisessa ympäristössä – Parhaat työkalut digitaaliseen markkinointiin
Markkinoinnin monet muodot Nykyajan digitaalisessa markkinoinnissa mahdollisuudet kuluttajien tavoittamiseen ovat hyvin laajat. Markkinointimahdollisuudet kattavat useita eri strategioita, tapoja ja kanavia. Kuluttajien tavoittaminen on yhä helpompaa kohdennetun mainonnan ansiosta. Vaikka markkinointi voi monien mahdollisuuksien vuoksi kuulostaa helpolta, on silti osattava löytää oikeat markkinointikanavat ja -tavat. Suuri määrä nopeasti kehittyviä markkinointikanavia vaatii ymmärrystä sekä kuluttajista, että strategiasta,…
Read morePURE 360: The potential of data collection and email marketing
Email marketing and data collection as a tools for success An online webinar by Pure360 focuses on the enhanced digital consumer journey with email marketing.The focus is on the target group knowledge and the usage of email marketing for personalized customer experience.The email us utilized in each step of the consumer journey.The parts of the…
Read moreWelcome to start blogging!
How to start blogging? Notice that in the title, Heading 2 was used. Heading 1 is for the title only. In the following, a numbered list is used. These both affect SEO.
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