Have you been thinking of starting an Instagram account for business?Have you been thinking if it is a useful marketing tool?In this blogpost you will find tips and tricks! From here you will find information if you are wondering to start using Instagram for Business and practical videos.Keep on reading!
1. What is it all about?
Instagram business is a public account that helps businesses in sales, customer acquisition, and marketing, among other things. It’s a good and free platform for visually appealing brands and products. It includes advanced features designed to help you understand your customers and bring people to your website. Nowadays, many private users also use a business account to see more information about their profiles. Like the number of visitors to profiles.
2. Getting started with business Instagram?
- Create an Instagram business account
- Optimize your Instagram business profile
- Profile pic, name, bio, webside, etc.
- This will provide plenty of information to potential followers upfront, giving them a clear idea of what your business does and why they should follow you.
- Create a strong Instagram marketing strategy
- Make sure you’re creating content that your target audience will be interested in.
- Set up your goal. (What are you trying to achieve?)
- Make a posting schedule, so you’ll be active enough but not a spammer
- Track your performance and metrics
- Post high-quality Instagram content and follow best practices
- Find the right tools and apps to edit Instagram posts
- Write a good Instagram caption that gets your audience to engage with your content
- Grow your Instagram followers
- For example use relevant hashtags on your posts so that users searching for those hashtags can find your content
- Collaborate with influencers to expand your reach to their audiences
- Cross-promote your Instagram account on your website and other social media feeds, etc.
3. Instagram for business in practise?
Business Instagram account makes your business seem more professional and trustable, and it makes it easier for people to find information of your business, especially when added directly in the bio.
Business Instagram account and its tools are useful to collect data of your audience. However, in order to receive the benefits it is required to have an account and to familiarize with the tools. Video by Santrel Media helps you to get started to create account and to get familiarized with the tools!
The video explains step by step how to link your business in your Instagram bio, how to create stories and promote them, create sponsored adds, linking adds or your own business in your stories or how to add other affiliate links there.
For instance, while using Instagram using the app’s analytics you are able to see the demographical distribution of your target audience. But remember that in order to view the metrics and tools you need to have an business account!
So, what kind of metrics there actually are? Read the list below:
- Impressions tells the viewing times of your content (you need to go to Profile reports)
- Reach explains the amount of viewers of your post
- Engagements per follower
- Follower growth provides information if your followers are increasing or decreasing
- Comments tells how appealing your content is for the viewer
- Most popular hashtags tells you how well your hashtags are working
- Traffic tool tells the influence of your Instagram account on your website
- Stories metrics tells whether your stories are appealing
Are they not interesting tools? Read more from here
4. How to start and use Instagram for Tourism Business?
Instagram for the tourism business is a great option. Nowadays, tourists are looking for travel inspiration and Instagram becomes useful in that. It is necessary to plan content related to your business concept while utilising Instagram for Business. Thus, using relevant hashtags is important. Also, differentiation from competitors is easy with unique visual style such as colors and fonts.
When you have chosen the style for your profile that matches your brand’s color palette and vibe, you are ready to start posting. Keep these two important things in mind:
- Take time to create content. Consistency is the key!
- People are using Instagram mainly for entertainment. Actual selling should be only a tiny part of the content you create.
For travel businesses, it is important to be part of the travel community
Very often destinations have their own local tourist boards, for example, Visit Rovaniemi. The boards tend to have thousands of followers. Co-operating with them and being visible to their followers would not harm your business.
Following local restaurant, museums and other businesses makes it easier for you to make recommendations for your customers.
Your customers can also help you. By sharing their photos and experiences of your activities, you can expand your travel community. At the same time, you will receive ready-made content and gain trust in the eyes of potential customers. Your customers may also be positively surprised by new followers and likes
Psst! Especially when sharing other people’s content on your feed, make sure it matches the style of your profile!
Don´t be afraid to be unique and to interact with your followers!
Regiondo has listed good examples of tourism related Instagram business accounts:
- The beautiful and diverse content of the popular Turkish account Cappadocia is followed by 122 thousand people and like many other popular travel accounts, they’re using their name as hashtag #cappadocia
- Santorini account highlights the island’s stunning tourist attractions. The importance of good social media collaboration is particularly evident in the highlight of the Fan Feature, which showcases excellent shots taken by tourism influencers. Hashtags used in the Santorini account #santorini and #bestofsantorini
- The mission of the popular Instagram account Withlocals is to promote visiting hidden gems while travelling around the world
We think that tourism companies can benefit from utilizing Instagram for the travel business. Many travelers are using social media to find travel inspiration and information about their destinations. With Instagram, a tourism company has an opportunity to shine with unique design and content. Of all social media channels, it’s still the most popular for marketing and communicating information to different age groups.
Through a business account, a travel business becomes more serious, products can be tagged and linked more easily, analytics help to improve operations and posts can be timed. All in all, it is a great way to expand the travel business’s reach and engagement with your customers.
Share your opinions and thoughts and dare to be different and start using Instagram for your business!
Hello. Great post about instagram. With these tips anyone can create an instagram business account. I feel like nowadays Instagram is huge platform for businesses. There is so many tools for business accounts to follow the data and analytics of the audience.
Thanks for the tips about tourism related Instagram business accounts. Might check those out
Hey, thanks for the comment.
I agree with you that Instagram is huge platform for business nowadays and I personally think it’s a good thing. I hope you have the chance to use our tips in the future. 
Hello! Very informative post about Instagram as a business tool. Personally I always liked the easy interface of it, and it’s great to follow profiles with a good visual appeal. I will keep this tips on mind if I ever want to make a business profile. Thanks!