What is YouTube and how to start use it
YouTube is a video service owned by Google. You can upload videos to YouTube or you can do live-stream. There is also a paid version of Youtube.
- First you need to create credentials to use YouTube.
- You can search for videos in the search field.
- It is possible to order videos, you will receive a notification on the home page about a new video.
- In the video description field, you can describe the topic of the video. You can add links to partners or the company’s other social media accounts.
- You can receive feedback about your videos in the comment field. You can also ask questions and suggestions for improvement to the creator of the video.
- Below the video you will find an icon of the video creator. Through the icon you can search for the author’s other videos.
- Below the video you will find a share button, which allows you to share the video to other social media applications or email.
Now you can publish and watch videos on YouTube. It is possible to use it on several different devices, such as a computer, phone or tablet.
While watching a youtube video, you can put a thumbs up or down and give comments. In addition, you can easily share videos on other social media platforms.
What kind of content you can produce?
You can produce many kinds of videos on YouTube, such as company introductions and service introductions.When you publish on YouTube, make your video memorable and interesting in content. In addition, you can shoot tutorial videos: for example, this is how you work in a ski resort or preparing for a sledding safari. You can also find, for example, a live stream video from the Arctic Circle on YouTube.
We think that livestream videos are best to be done in ski centers or market areas. In our opinion is that live videos could be filmed in company’s everyday activities, such as reindeer herding. Live videos of Lapland’s nature can act as enticements for foreign tourists, e.g. videos of the downhill slopes of the tourist center.
The best tips for using YouTube for travel industry
From the service provider’s point of view, it is worth shooting introductory videos about the services and the operating environment. Using videos, customers get a more versatile picture of operations and services. It is possible for companies in the tourism industry to use influencers, that is possible to get a wider audience for the videos.
With YouTube marketing, service provider’s can reach people on different devices, locations and at any time of the day all around the world. It is pretty easy and free if you do basic videos. We think that videos convey the experience of the service to the customers, and this is very important when selling tourism services or experience activities.
The service provider and companies gets more visibility when videos are created regularly. In this case, the company can create its own YouTube channel and get the followers. If the video can create a Wow effect, it can go viral and promote itself through followers. Subscriber can like the videos and send feedback to companies.
Summary
We think YouTube videos and marketing is a very effective way to appeal to emotions and get the message delivered. Like other social media, YouTube videos can also be very addictive, which in turn helps companies sell their services.
Blog authors
Jenni Mäkinen, Merja Lilja & Suvi Pelkonen
I think Youtube is a very useful tool for marketing. Me, as a consumer always search for videos on how to do something or where to go. A problem that I see is that on Youtube you also find lots of junk. It is a tool that became so popular and it is easy to use that anyone can make a video about something and use some key words to catch the public attention. I have seen some contents about visiting Rovaniemi for example, where the author of the video used footage from someone else (mentioning the source), in the background the person was reading something in Wikipedia about the city and that’s it: tourism (bad made) content. But the title of the video was good, and the hashtags, so this video got a good number of views. So when using this tool to your business is very important, like you say on the post that the video has memorable and interesting content.
Hey,
Thank you for nice feedback for our blog post. You are right about the popularity of the service and its effect on the fact that there is a wide variety of content on YouTube. It is important to focus on the content of the video when publishing it with marketing in mind.
Hi Merja!
I really liked reading your post about Youtube and how to use it for business in social media. I thought it was really good that you highlughted the link to the Youtube page and shared a picture of how it looks on a mobile phone. Overall, very useful information and detailed descrpition on how to start using Youtube as a social media tool
Thank you for the nice feedback. We hope that our post contained the necessary information to start using it.