Snapchat is a social media service developed by Stanford University students Evan Spiegel, Bobby Murphy and Reggie Brown. It is a free instant messaging service for sharing videos and pictures. Videos and images can be modified in the service with various filters. Snapchat can be used in many different ways. You can share pictures or…
Read moreAmadeus: Delivering on Group Personalization
Amadeus is a technology innovator that connects the entire travel ecosystem at every stage of the journey. Amadeus offers the hospitality industry solutions for reservations, sales and catering, property management and operations. Introduction Today´s word is personalization. Travelers want to find unique customer experience, even if they plan their trip as a self-guided. They know…
Read moreGuide to online marketing
The tour operator´s guide to online marketing tells how to win customers on a low budget. In the guide there is three part. The first one tells how creating a winning marketing strategy usingcustomer data. The second one tells how to reach your customers online for free and the last one tells the best marketing…
Read moreThe most significant social media trends of 2023
Introduction This publication introduces you to GWI global report Connecting the dots – consumer trends that will shape 2023 which discover the trends that will dominate year 2023. It literally connects the dots between what people say, think and do. On a deeper level, it reveals the logic and contradictions that affect the consumer psyche. Data in this publication are based on surveys carried out during 2022. This report highlights the main trends influencing consumer purchasing behaviour and mindset. The report is part of a wider international Core report, from which some of the data is taken. Connecting The Dots report’s customer surveys provide comprehensive information to help businesses in different sectors to develop their operations. Identifying trends and signals is important for future and current tourism. It will also provide topics for other learning activities in the course. The current crises in the world are very much reflected in consumer choices, but people from different cultures and groups understand these changes in different ways. This has a major impact on the research findings, which in turn guide the direction of the future. It is of paramount importance to consider how consumers are responding to these crises and what they are doing differently as a result of their own priorities and worldviews. Discussion…
Read moreEmpatia, asiakaspalvelun uusi musta
Tiesittekö, että asiakasymmärryksen ja empatian rooli kasvaa nykymaailmassa, jossa asiakkaat ovat yhä stressaantuneempia ja jopa ahdistuneita? Asiakasymmärrykseen liittyen voidaan puhua myös empatiasta, joka liittyy usein korostuneeseen tunnetilaan erilaisissa tilanteissa. Asiakasymmärrys ja empatia voidaan nähdä yhä keskeisempänä asiana organisaationa arvoja ja arvolupausta ajatellen. Mitä empatia asiakastyössä oikein tarkoittaa ja miten se voidaan huomioida käytännössä? Tätä tutkittiin…
Read moreHow to make a customer service a more human experience?
Even if the customers want to be served quickly and quite many services have gone and are going online, customers still want human experiences. According to The Five9 COVID-19 experience showed that empathy and human connection between brands and customers are very important. Companies using contact centers should think about customers needs when architecting contact…
Read more
