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The article also talked about how, with digital development, customers are able to make purchases more efficiently and effortlessly, the process is smooth from end-to-end. To quote the texts expert opinion \u2019\u2019As consumers have begun the exodus to digital, we expect it to be a one-way street \u2013 for many, there will be no going back\u2019\u2019. Companies are really starting to invest in digital marketing and personalization using data. Information is collected about people, which is used in advertising and in the services offered. In my opinion, this is not a good thing, the risks of spreading personal information increases and hackers can find out any information they want. Will people in the future start to fear and be careful specifically about giving too much information and signing up for services if cyber risks also increase. Are we putting too much emphasis on digital and leaving face-to-face contact forgotten or at least in the shadows, so there will not be development at all if the \u2019AI\u2019 takes care of everything. I believe that many of the older age group are still unaware of digital interaction, all thought many for sure know how to use devices and services online. There\u2019s really no telling what the future will bring, but a technology-oriented customer experience is said to be the core of future success.<\/p>\n\n\n\n
All in all, it is great that the digital environment is growing and more things can be done with just your own phone, but in my opinion we should not get everything done by a robot. It is important to have people connection and interaction. The subject is kind of two-sided, on the other hand it\u2019s great but I\u2019m sure there are dangers in disguise.<\/p>\n\n\n\n