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While watching a youtube video, you can put a thumbs up or down and give comments. In addition, you can easily share videos on other social media platforms.<\/p>\n<\/div><\/div>\n\n\n\n
What kind of content you can produce?<\/h3>\n\n\n\n
You can produce many kinds of videos on YouTube, such as company introductions and service introductions.When you publish on YouTube, make your video memorable and interesting in content. In addition, you can shoot tutorial videos: for example, this is how you work in a ski resort or preparing for a sledding safari. You can also find, for example, a live stream video from the Arctic Circle on YouTube. <\/p>\n\n\n\n
We think that livestream videos are best to be done in ski centers or market areas. In our opinion is that live videos could be filmed in company’s everyday activities, such as reindeer herding. Live videos of Lapland’s nature can act as enticements for foreign tourists, e.g. videos of the downhill slopes of the tourist center.<\/p>\n\n\n\n
The best tips for using YouTube for travel industry<\/h3>\n\n\n\n
From the service provider’s point of view, it is worth shooting introductory videos about the services and the operating environment. Using videos, customers get a more versatile picture of operations and services. It is possible for companies in the tourism industry to use influencers, that is possible to get a wider audience for the videos. <\/p>\n\n\n\n
With YouTube marketing, service provider’s can reach people on different devices, locations and at any time of the day all around the world. It is pretty easy and free if you do basic videos. We think that videos convey the experience of the service to the customers, and this is very important when selling tourism services or experience activities. <\/p>\n\n\n\n
The service provider and companies gets more visibility when videos are created regularly. In this case, the company can create its own YouTube channel and get the followers. If the video can create a Wow effect, it can go viral and promote itself through followers. Subscriber can like the videos and send feedback to companies. <\/p>\n\n\n\n
Summary <\/h3>\n\n\n\n
We think YouTube videos and marketing is a very effective way to appeal to emotions and get the message delivered. Like other social media, YouTube videos can also be very addictive, which in turn helps companies sell their services. <\/p>\n\n\n\n
Blog authors<\/h3>\n\n\n\n
Jenni M\u00e4kinen, Merja Lilja & Suvi Pelkonen<\/p>\n","protected":false},"excerpt":{"rendered":"
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