{"id":971,"date":"2023-02-08T11:06:45","date_gmt":"2023-02-08T09:06:45","guid":{"rendered":"https:\/\/blogi.eoppimispalvelut.fi\/cemitspring2023\/?p=971"},"modified":"2023-02-08T11:06:46","modified_gmt":"2023-02-08T09:06:46","slug":"snapchat-as-a-marketing-tool","status":"publish","type":"post","link":"https:\/\/blogi.eoppimispalvelut.fi\/cemitspring2023\/2023\/02\/08\/snapchat-as-a-marketing-tool\/","title":{"rendered":"Snapchat as a marketing tool"},"content":{"rendered":"\n

Snapchat is a social media service developed by Stanford University students Evan Spiegel, Bobby Murphy and Reggie Brown. It is a free instant messaging service for sharing videos and pictures. Videos and images can be modified in the service with various filters. Snapchat can be used in many different ways. You can share pictures or videos with your friends. You can also use the service just by sending texts. Snapchat’s servers are designed to automatically delete all Snaps after all recipients have seen them. You can add all those people whose phone number you have in snap. You can also search for your friends by their snap username. However, the username must be spelled correctly. <\/p>\n\n\n\n

In Snaphat there is also Business option where you can do only ads. It costs but you can define your budget and audience.\u00a0\u00a0<\/p>\n\n\n\n

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Google Advanced Search<\/figcaption><\/figure>\n\n\n\n

How to start using <\/strong>the application<\/h2>\n\n\n\n
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  1. Download the free Snapchat app<\/strong> <\/li>\n<\/ol>\n\n\n\n

    Go to the\u202fApp Store\u202f(for Apple iOS) or the\u202fGoogle Play Store\u202f(for Android) and download the app to your device <\/p>\n\n\n\n

    Before you set up a Business account, follow these steps to create a regular account:\u00a0<\/strong><\/em><\/p>\n\n\n\n

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    1. Create a regular Snapchat account<\/strong> <\/li>\n<\/ol>\n\n\n\n
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      1. Open the app and tap\u202fSign Up<\/strong>. Next, enter your first and last name and tap\u202fSign up & Accept<\/strong>.\u00a0<\/li>\n<\/ol>\n\n\n\n
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        1. Enter your birthday and tap\u202fContinue<\/strong>. <\/li>\n<\/ol>\n\n\n\n
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          1. Create a username that represents your company. Snapchat will suggest available usernames if the one you choose isn\u2019t available. We recommend choosing a username that you won\u2019t regret later; the only way to change your username is to create a new account. Tap\u202fContinue<\/strong>. <\/li>\n<\/ol>\n\n\n\n
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            1. Create your password and tap\u202fContinue<\/strong>. <\/li>\n<\/ol>\n\n\n\n
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              1. Enter your email address and tap\u202fContinue<\/strong>. <\/li>\n<\/ol>\n\n\n\n
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                1. Enter your phone number and tap\u202fContinue<\/strong>. Snapchat will send a verification code to your mobile phone. Enter this when prompted, and Snapchat will verify your account. <\/li>\n<\/ol>\n\n\n\n
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                  1. Register for a business account<\/strong> <\/li>\n<\/ol>\n\n\n\n

                    Now that you\u2019ve set up a personal Snapchat profile, you can register a Business Account. To do so, follow these steps: <\/p>\n\n\n\n

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                    1. Head to the\u202fSnapchat Ads<\/a>\u202flanding page on your device or computer. <\/li>\n<\/ol>\n\n\n\n
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                      1. Tap\u202fCreate an account<\/strong>, and it\u2019ll take you to the following screen. <\/li>\n<\/ol>\n\n\n\n
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                        1. Because you\u2019ve already created an account, tap\u202fLog In<\/strong>\u202fat the top of the screen and enter your username or email and password for the account you just created. <\/li>\n<\/ol>\n\n\n\n
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                          1. Enter your business name, email address, and name. Tap\u202fNext<\/strong>. <\/li>\n<\/ol>\n\n\n\n
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                            1. Add the primary location that you conduct business. <\/li>\n<\/ol>\n\n\n\n

                              Now you\u2019re all set to start using it for marketing purposes!\u00a0<\/p>\n\n\n\n

                              source: https:\/\/blog.hootsuite.com\/how-to-use-snapchat-beginners-guide\/<\/a><\/p>\n\n\n\n

                              \"\"
                              Google Advanced Search<\/figcaption><\/figure>\n\n\n\n
                              \"\"
                              Google Advance Search<\/figcaption><\/figure>\n\n\n\n

                              Snapchat’s target group<\/strong><\/h2>\n\n\n\n

                              Snapchat is mainly used by young people, but nowadays also older generations have started using the app.\u00a0\u00a0<\/p>\n\n\n\n

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                              Google Advanced Search<\/figcaption><\/figure>\n\n\n\n

                              What type of content<\/strong>\u00a0\u00a0<\/h2>\n\n\n\n

                              Since the idea of the application is that the Snaps sent disappears after watching or in 24 hours with stories, unless they are saved separately, makes the app authentic. The idea of Snapchat is to share genuine moments. No unnecessary editing or making the general overall look to seem perfect and flawless.\u00a0\u00a0<\/p>\n\n\n\n

                              Communication<\/strong>\u00a0<\/h2>\n\n\n\n

                              In Snapchat there is no chance to like or comment on stories so that everyone can see them. You can only send snaps, chats or comments directly to someone or to a group you are in. When you publish something on your \u2018\u2019my story\u2019\u2019 and you have your settings in a way that anyone can contact you, you will receive the comment privately to you from the person who commented. You can also create simply yes\/no questions on your published story and find out the opinion of the viewers.\u00a0<\/p>\n\n\n\n

                              What kind of metrics does the Snapchat offer\u00a0<\/strong><\/h2>\n\n\n\n

                              You see how view your storys have and how many reaches you each day. You also get Demographic information. Of course you see also how many start follow or order your account.\u00a0In Snapchat Ads Manager, you can launch ads, build reports, and optimize toward your goals\u00a0<\/p>\n\n\n\n

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                              Google Advanced Search<\/figcaption><\/figure>\n\n\n\n

                              How to use Snapchat in a tourism business\u00a0<\/strong>\u00a0<\/h2>\n\n\n\n

                              It\u2019s important to post only interesting material and keep your stories short because the app is \u2018\u2019fast paced\u2019\u2019, snaps are deleted after watching and stories are only visible for 24 hours, so those who came to the app are waiting for that. They don\u2019t want to watch stories for minutes and if so, the application is kind of losing its meaning. When you keep your stories short but sweet, also customers interesting keeps and they wanna keep update. You can make it central to show \u2018\u2019behind the scenes material\u2019\u2019. Show something that you wouldn’t post for example on Instagram. It\u2019s good to keep in mind that the app users can\u2019t comment your posts on a public page or see other people\u2019s comments.\u00a0\u00a0<\/p>\n\n\n\n

                              Here are some tips\u00a0<\/strong>\u00a0<\/h3>\n\n\n\n