Seattle – Yhdysvaltojen smaradgikaupunki

Matkustaminen on ollut aina yksi suuri intohimoni.  Matkustaminen tarvitsee budjetin lisäksi, myös kärsivällisyyttä ja asioiden selvittämistä etukäteen. Tosin on ollut tilanteita, etten ole ottanut kaikkea huomioon mutta se on ollut myös osa reissukokemusta😊 Seattle on n. 4 miljoonan asukkaan kaupunki, joka sijaitsee Washingtonin osavaltiossa 180 km Kanadan ja Yhdysvaltojen rajalta etelään. Seattlessa sataa noin 9kk…

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What is the future of Tourism?

This blog post is a reflection of the The Future of Tourism trend report from 2021. The focus of the report was in the trends and insights of tourism, what are travelers looking for in the future. Unique experiences, digitalization, safety (after Covid-19) or something else?

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Learning how to blog

In this blog post I’m introducing myself. I’m also going to tell my expectations for the study unit Customer Experience Management in Tourism.

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How to track consumer with sensitive touch?

Face your consumers with fresh and modern ways Marigold have made investigation from consumer behaviour in Europe region. They say that marketers are using outdated methods in their advertising (Marigold, 2023 consumer trend index, article). Now days people need more specific advertising and marketing methods with personalized touch. Could it be that we want our…

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Funnelize Your Digital Marketing

How can a company increase its value with digital marketing? What things should they pay attention on? Digital marketing is changing all the time so it’s important to keep up with the time and trends. This Google’s video taught me the basics of digital marketing, marketing funnel and how it’s connected to the customer journey….

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Dream to work wherever I want

Picture: Sari S-J, taken in Norway. Part of the reason I’m studying travel is because I want to travel more—not just as a tourist, but for work. Today, it is possible to work from virtually anywhere in the world, thanks to the internet. Of course, the work must be such that it can be done…

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Interested in Internship Exchange Abroad?

If you are interested in doing your internship abroad, but feel a bit unsure of that, you are in a right place! In this blog post I will tell you about my own experience of doing it and I will also give you a provide tips and guidance on how to manage that. I will…

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What are the best tools for digital marketing in the travel industry?

In the modern era, there are several different methods of digital marketing. Digital marketing is constantly growing, while printed advertising is decreasing due to its significant cost and targeting an increasingly narrow audience, as fewer people subscribe to printed newspapers and magazines, for example. Digital marketing allows for easier targeting of specific customer groups through…

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Delivering the Next-Generation Customer Experience

Customer experience is becoming increasingly crucial for both customers and businesses. Third-party contact centers strive to provide superior customer service, recognizing the rising demands of customers. Maintaining strong customer relations is essential for brands. Delivering a next-generation customer experience is and should be one of the main goals of a company seeking to improve its…

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