Amsterdam’s leading congress and event centre

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Beurs van berlage is an event and conference centre, locating at the Amsterdam, Netherlands. It´s famous from succesfully created eventimperium with different types of activities, rising marketing and customer communication. Modern digitaltecnology has worked as an tool for succes.  The eventcentre and global business hotpot has been built into an old castle, which has been popular meeting spot for people since 1903.​

Locating at the Amsterdam, Netherlands.​

16 000 square meters of event space. The event centre includes meeting rooms, event spaces as well as restaurants such as modern seafoodbar , shops and tourist services for quest. It is more than an event centre, more like an hub for work and exploration.​

Beurs van Berlage describes itself as an hotspot what you can`t miss during your visit at the Amsterdam either on the business or leisure trip.​

Visual presentationtecnology at the conference entre with modern screens, lights, boardrooms and innovating digital prentation tecnology. The confrence centre uses also modern LED –  tecnology and customer connection forums via social network CNS.​

Beurs van Berlage has became as  solution for many international and domestic companies to organize modern and functional work events around the days. The event centre gives an opportunity for companies and business teams to combain business and leissure during the conference days

  • Event centre has changed the domestic MICE Business at the Amderstam. MICE – is an acronym that stands for meetings, incentives, conferences, and exhibitions. MICE – comes from words meetings, incentives, conferences and exhibitions. The palce works also as a hotel for business and leisuure customer all around the world.​
  • Old castle has been renovated and arranged as an meeting and event place for several conferences, media events, concerts, fashion and industry events.​
  • Modern tecnology, lights , LED – screens and moveable object have made this palce as an workful and inspiring place for several companies. The event centre has virtual internet infrastructure which helps companies to create different types of meetings, conferense hall has also 106 WIFI Gig – hotspots for easy and fuctional wifi connection with customers and speakers personal divices.​
  • MARKETING: Danielle Coellen works as an senior sales manager of the conference centre. According for her opinion the secret behind the leeding business and fast growth has based for ways to understand and manage new client demands and customers hidden behavings.​
  • Danielle teamed up with domestic and international commercial professional to create an succes for the event centre.​
  • Modern tecnology has helped a lot but part of the secret behind the grovment is based for also a strong marketing process and  online marketing by websites and social media platforms.. Based for Coellen opinion the customer outside from domestic borders have bought a lot new volume for the event centre´s grovement.​
Foto: Jorrit Lousberg
  • Beurs Van Berlage has von the strong power of  trustfull and happy customers, and same time gain new customers quickly and powerfull ways. This is partly based for the social online network connections, online marketing solutions and digital social marketing and connection bases. The conference centre uses nowadays the most modern tec knology solutions also to contact customers by social media chat. and connection apps, forums and databases behind the customers information.​
  • Coellen was leeding her team to start using Cevenets smart custom proposals to contact customers. The propsal were under the most highest modern tecnology.​
  • Companys CSN – profill includes information and details of the layout and capacity of the event space. CSN inculeds also data from the digital solutions what the company is using indise it’s profill. Customers feedback tells that they have found all the important information what they need from the portal quickly. Response times with the team behind the portal are fast to meet the customers most important needs. Customers can find immediatly does the event centre has right spaces for it needs. CSN – Profill inculdes an list about the event centre conference rooms, capacity and tecnology inside all the spaces.​
  • This make easy for customers to reach thier needs and same time for the event centre to answear consumer and business customers needs.​
  • Customers have found easy to be connected with the event centre´s marketing and sales team. The marketing team has  answeared for questions fast and had strong connection with customers volume.​

  • Cvent platform has provided for customers and for Baurs Van Berlage as a company a strong succesfull rise. Cvent is and digital merketing and connection online platform.​
  • Beurs Van Berlage use Cvent smart custom proposals to lead it way for succesfull events and key strategies. Cvent account manager has worked strongly ans closely together with the Beurs Van Berlage team and event centers marketinfg and customer proffesionals. Together they have reached a level with customer relationships with is strong, has potential business growth for future.​
  • Cvent describes itself as an marketing and connection channel between customers and the companies. Cvent it is easy for companies to promote their events and get fast feedback from the customers.

  • Feedback from the customers have been extremely positive. The rising business is strongly based for positive feedback from the customers. Positive feedback brings more customers into the markets.
  • Together with new customer the Baurs Von Berlage company has gain more value  to keep the business rising.​
  • The company has for example got positive feedback and new customers by showing the sign of Green Globe Certification with its work to improve the global enviromental rights and benefits.​
  • After Covid-19 Pandemic during the years 2020-2022, the venue have had a strong need to organice bigger events and conferences. 

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https://www.mstsolutions.com/technical/cvent-integration-with-salesforce/

Eetu Ollila

Lapin AMK

Customer Experience Management in Tourism – MATR223-3005

January 2024

eetuo General, Reaction paper

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