Introduction to the tool
These instructions will help you to create practical instagram stories and reels
Instagram is a free social media service where people can share photos and videos. Users can comment and like content shared by each other. Pictures and videos can be edited with filters.
How to start using it
Before starting to use Instagram you need to make a profile. You can make an individual or a professional one. After that you can choose, is your account a private or public. Of course, if you want to make content which resonates with as many people as possible on the subject you are doing, you want to let your accout public (Business Instagram 2024.)business.instagram
Screenshots, images, videos
You can easily make a content in Instagram. It’s very easy to load photos and videos on it. And it’s easy to edit those before publishing.
Instagram for business guide by learn with shopify
How to use it in a tourism business
Instagram is very usefull tool in the tourism field because you can get easily so many followers from there and of course co-operations with the brands. If you are making travel content, for example you can get free nights in some hotels or airbnb- houses, or discounts or some other benefits. But to get in this point you need to work in social media for a while and learn how to use this to your advantage. Brands wants to see that you are worth to co-operate.
Target group (who uses the tool)
Most of the users are young people and young adults, in age 18-34 years old. More than half of all the users are women, but almost 50% are also men (Meltwater 2022.) 66 Instagram-tilastoa vuodelle 2023-tilastot
What type of content, when, how often
Content can be whatever creator want it to be, for example travel, home, food, coaching..
Would ChatGPT be valuable in creating content? How?
ChatGPT can help you brainstorm new topics for your content. You can give few keywords to Chat GPT or a short description of your topic and it helps you to invent new ideas. ChatGPT can help you to write articles, blogs and other contents.
Communication with the followers
Followers can comment photos on the comment- section and also, in the stories as well. And person who owns the profile can answer to the comments. Communication can also be done via private messages, also with voice messages.
What kind of metrics (data) does the tool offer?
Instagram offers different kinds of metrics, which can show you, are you are going to the right direction. Instagram analytics helps you to analyze, if you are targeting the wrong audience or if you are posting too often/rarely, or if your posts come out at the wrong time of the day. General indicators usually focus on different kinds of commitments, accessibility and followers.
Special tips
Create immersive publications with photos, videos and which give good vibrations and mood. Create caption with only the most important information. Use personal style in your writings. Keep it simple and call to action with simple phrases. Use keywords and tag partners. Add your location and use brands.
Examples of best practices (tourism accounts that excel)
One professional account that discusses travel and the use of social media as a tool is @mariefeandjakesnow and they are also featured @clublifedesign. Marie and Jake (mostly Marie) is making also tutorials about these topics as well.
Our own impression
Irina: I personally don’t use Instagram, because it’s not that kind of channel that works for me. I don’t like taking pictures and share them and I also don’t like looking at someone else’s pictures. This kind of action is not what I want to do with my spare time.
Sari: I think Instagram is easy, versatile and a good platform to produce content. This social media platform is where I could see myself making professional content about things like travel.
Essi: Good platform and tool for all kind of business. I use instagram weekly. It is good that you can create both personal and business chanel, whatever suits you better
Photo: Instagram logo by pixabay
What are your thoughts about instagram in general. Have you ever used it for your business?
Hi!
This was very interesting post to read and i liked it especially visually, the colored headlines are nice! I also liked how you kept some of the answers more short, it kept my interest and was smooth to read. The picture with all your thoughts was nice. You used anchor links which was good.
I have used Instagram, but this was still nice to read and now i know more.
Hi!
Thank you for your comment and glad you liked!