Google Business profile is brilliant way to get your business out there, and it helps your business to be more visible in SEO, because the google engine supports the google profiles on SEO.
In a google profile you can also add valuable information for the customers like location, opening hours, contact information, links to your website, ratings and description about your product.
For example, here is a screenshot from my business profile on Google.
How to get started?
These following steps are from this website
- Step 1: Start by going to google.com/business.
- Step 2: Log in with your Google account.
- Step 3: Enter your business name.
- Step 4: Enter your business address.
- Step 5: Choose whether you’re a storefront or a service provider.
- Step 6: Choose your Primary business category.
Setting up google profile is actually pretty easy but if you prefer an tutorial video here you go!
Who do you reach?
Google profiles are actually very good marketing tool when people are looking for services in a new city where they are visiting. Imagine if you are visiting Paris for example and have no idea where to eat. First thing you do is that you write to google “restaurants in paris” and this is what you get:
So as you can see google automatically shows all restaurants (that have google-profile) nearby and ranks them up with real customer reviews. So in my opinion google profile attracts and reaches tourists as its main segment.
Data offered to owner?
Google profile also keeps the owner updated about the traffic on google profile. Profile also gives suggestions how to update it to get better reach on SEO.
Customers can also leave reviews between 0 to 5 stars and write comments about the product. These are quite higly read reviews. Google also gives feedback to the customer who leaves a comment that how many times has the review been viewed. There is also a possibility to interact with customers through the reviews by answering or reacting to them.
Chat GPT?
Chat GPT-tool could be used for example when writing the description of your product. The Google profile is otherwise so well- structured that the AI-tools are in my opinion pretty useless when making a Google profile.
Hi!
Thank you for a compact introduction to the Google Business profile! I found the information very useful. Especially the tutorial video and the instructions behind the link provided more information if I want to get more information about setting up the account.
I’ve found that Google has become increasingly reliable as a source of business information. I feel that still 5 years ago you couldn’t really trust that the opening hours were updated. Nowadays however they are well updated and usually accurate! 🙂
Hello! Nice to hear that you found my post helpful!
And I agree that in some companies the opening hours were not trustworthy, but now it seems that entrepreneurs see that google-profile is one of the key marketing tools.
Hi,
Thank you for your interesting post! This post clarified my thoughts about Google Business profile. The instructions and your explanation was really clear and easy to understand.
I need to agree with Petra about the trustability. I remember a few years ago anyone could go and change the opening hours for example. Google just asked: “What is your role in this company?”
I think this has improved a lot in past years. Nowadays I usually always find the needed information on Google Business profile instead of the websites.
Thank you for your comment, I agree with your thoughts!
Hi Joel!
Google Business is new mode of the traditional and well known search engine provider Google for me personally. Lots of new information and lots of new useful data.
I have used Google a lot in my life – both inside my civilian and working life. Google Business Profile gives a lots of benefits for the company owner and same time offers a potential market place.
i liked your dynamic post, which binds together all the necessary facts about Google Business Profile and how to to put it together.
Thank you about your bloggpost.
🙂
Thank you for your comment, Google profile seems to be more like a necessary thing to have for a company these days.
Kiitos hyvästä ja informatiivisesta plogista. Itseasiassa olen ihan vastikään ottanut tämän Google Business profiilin käyttöön ja vähän sitä opetellut omassa Joulupukki-bisneksessä. Tämän plogin ja omien kokemusten perusteella uskon, että Google Business- profiilista tulee olemaan hyötyä markkinoinnissa.